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London, UK – 8th Nov 2010: Sentrum (, a specialist in data centre solutions, today released further research findings which show that the voluntary Code of Conduct for Data Centres on Energy Efficiency; introduced by the European Union (EU); is failing to secure any significant level of support in the UK.

The independent research report, commissioned by Sentrum, revealed that by mid-2009 only a minority of companies (12%) had adopted the EU Code of Conduct - a standardised and accurate way of rating data centres. Early concerns over the industry’s failure to advance the voluntary code have now been further fuelled as the findings that show that, in 2010, just 15% of large UK organisations have adopted it.

The research also showed that 94% of IT managers cited a variety of issues which they say have hindered their company’s efforts towards adopting or complying with the EU Code of Conduct. 36% say there have always been other more important IT priorities to manage, whilst, and perhaps unsurprisingly, stretched resources were the most common obstacle (48%). Signing up also does not necessarily indicate that the Code has been adhered to and 47% of the early adopters blame the recession for the continued lack of compliance.

“Our research showed that the failure of the Code to gain traction within the industry is largely due to the way in which it has been set up, introduced and administered,” said Franek Sodzawiczny, Development Director & Partner at Sentrum. “By being presented as a voluntary choice, the Code has simply become a toothless guard dog – essentially lacking the tools to police, and enforce, the associated necessary standards.”

Whilst 18% think that the low profile that the Code has is responsible for hindering adoption and compliance within the industry, the same number cites a lack of policing. Separately, 27% believe a lack of potential financial penalties associated with non-compliance is to blame.

“The net result of this is a failure of the Code to deliver upon its basic remit,” continues Sodzawiczny. “Not only are we seeing pathetically poor levels of adoption, but of those who have signed up, 87% admit to failing to comply with the Code recommendations.”

However, perhaps there is a small light shining at the end of the tunnel as in 2010, more companies (48%) stated that they were very likely to adopt the Code, compared to 2009 (33%) - but only if future adoption can also be equated to compliance.

About the Research
The report was commissioned by Sentrum and undertaken by Dynamic Markets Limited. It details quantitative research with IT professionals in organisations across the UK. A total of 100 interviews were collected with senior IT professionals across a wide variety of industry sectors and in large organisations with 250 or more employees. All respondents confirmed prior to interview that they were an IT professional responsible for the company’s data centres from an operational and/or strategic perspective. Responses, where relevant, have been compared with research results collated in 2008 and 2009.

About Sentrum

Specialists in the design, build and management of bespoke data centre solutions

Founded in 2005, Sentrum has a portfolio of five facilities around London (Camberley, Sutton, Watford, Woking & Hayes) a sixth in Rugby comprising in excess of 1.2 million sq ft of technical space and a seventh in Guernsey. Sentrum was the first data centre operator to offer truly flexible facilities, with dedicated plant for every data suite. Tailor-made to each individual client’s specific needs - from the size of the data suite through to the power configuration and level of resilience - Sentrum offers clients practical, cost-effective solutions which maximise usage of technical space and meet mission critical business requirements. The Sentrum team is comprised entirely of data centre and property development professionals. The two principals alone have built out several million square feet of data centre space to date.


For more information please contact:

Gary Marshall
maillot jaune communications
tel: +44 (0)1252 761446

This press release was distributed by ResponseSource Press Release Wire on behalf of Maillot Jaune Communications in the following categories: Business & Finance, Computing & Telecoms, for more information visit