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with a little knowledge and a few strategic changes we can cut through the confusion and fat goals can be achieved


SO WHAT THE F*** SHOULD I EAT? by nutritionist and food lover, Fiona Kirk is the FIRST book to bridge the gap between the tidal wave of celebrity-endorsed fad diet books which promise quick weight loss and the increasing number of anti diet books which promote longer term healthier solutions to addressing the obesity crisis which is threatening to consume us all if we don’t take evasive action NOW!

Tackling the weight loss game head on, SO WHAT THE F*** SHOULD I EAT? provides the reader with the crucial knowledge to discriminate between the sense and the nonsense and offers a solution that puts him/her firmly in charge of what and how to eat to lose fat and feel great – without the feelings of deprivation and denial which have become synonymous with going on a diet.

Divided into three sections (see notes to editors): Part One addresses the root of the confusion, who to believe, why it’s so easy to assume that the next fad diet is going to be the one and why frustration, deprivation and failure are often staring us in the face. This section also includes an important analysis of recent scientific research on weight loss methods and offers no-nonsense answers to a host of frequently asked questions and concerns, culminating in the reader discovering that he/she may already have a great many of the skills required to make good food choices part of their daily life and their daily diet.

Part Two stresses the importance of having a little knowledge when it comes to making these choices. Understanding what happens to food from the moment we think about it, see it, smell it or touch it to the moment it is used to fuel the body is a vital piece of the dieter’s ammunition.

Part Three unveils the all-important Fat Loss Plan of Action which is brilliantly straightforward and illustrates just how easy it can be to make good choices 80% of the time. Vital information and tips help cut through the confusion when making daily food choices in the supermarket, in restaurants, on holiday and on the move…

Written to appeal to those with an interest in the all important link between what they eat and how they look and feel, the book will particularly appeal to:

• those who have struggled with their weight over the last few (or many) years
• yo-yo dieters who always buy into the latest diet craze
• women who wish to lose weight and optimise good health after pregnancy
• women who are going through the menopause fighting the weight gain that can easily result
• those who are feeding a family and wish to ensure that not only are they making the best choices but also passing that knowledge on to their children
• those whose fear of food has led to disordered eating patterns
• those who want to expand their choices while maintaining good health

Fiona explains, “Diets are no fun and leave most of us feeling depressed, deprived and dreaming of pizza and pastries. There are a great many books dedicated to helping people achieve optimum health and permanent fat loss and make fascinating and inspirational reading but many are heavy-going and demand total dedication and an iron will. So What the F*** Should I Eat? is more geared to those of us who struggle with the word “no”, find radical change difficult and want to shout from the rooftops that life without a few of our favourites just isn’t living! But, with a little knowledge and a few strategic changes we can cut through the confusion and fat goals can be achieved. And, no we are not staring premature death in the eye unless we ditch the burgers for ever, no matter what the food police tell us!”

SO WHAT THE F*** SHOULD I EAT? is published by Painless Publishing priced £12 plus post and packaging and available from

For Further Information, Interviews or Copies of the Book Please Contact David Clarke at Rock-PR: t: 07773 225516 e:



Part One

1. Don’t Let the Food Cops Grind You Down looks at why scaring us into looking our dietary demons in the eye to prompt a u-turn in our eating habits has become the latest craze in many health circles. Scare tactics may work for some but for many alarm bells ring creating fear and doubt about every food decision. Hardly the road to enlightenment!

2. The Fad Diet Terrorists This chapter investigates why around 90% of diets fail. Some of the more popular methods are covered and some of the reasons why so many work for so few are revealed. But, what have the 10% of successful dieters discovered that the rest of us may have missed?

3. Are You Ready for the Red Carpet? Unless you are personally related to, or live with one of the many celebrities whose personal eating and fitness regimes are discussed and questioned in every magazine you really have no idea how they ‘lost 10lbs in 10 days’ do you? But because their earning potential has always depended on them looking fabulous 24/7, their favourite and most effective quick weight loss secrets continue to fascinate. And we can learn a lot from some of the less rigid amongst them

4. Are You Kidding? discusses just how misleading some of the advise about weight loss accelerators can be. Diet pills, potions, lotions and super foods are rarely the answer but how does the dieter determine between those that may help and those that are downright dangerous? By being able to quickly and accurately examine the authenticity of these products and in many cases, move on

5. Rule Number One – There are No Rules If dieting makes us fat, what makes us lean? Flexibility. As soon as we are faced with a bunch of rules we are on the rocky road to diet failure because rules hy dieting makes us fat, why prescriptive weight loss programmes are often doomed to failure, why yo-yo diets and cravings go hand in hand and why physical activity is a vital ingredient if you want to fat burn.

Part Two

1. A Little Knowledge is NOT a Dangerous Thing explains the nutrition basics. What are carbohydrates, proteins, fats, vitamins and minerals, where do we find them, what does your body do with them once digested and crucially how do you ensure that you are getting the right ones in the right balance to ensure efficient growth and renewal and healthy fat loss? This chapter also introduces specific foods which increase the chance of success on Fiona’s recommended Fat Loss Plan and why they work. This chapter is a voyage of discovery and clears up much of the confusion as to why many readers’ efforts may have failed in the past

2. Walking The Tightrope explains the crucial role of keeping a good balance of sugar in the bloodstream. What can upset it, why is it so important for fat loss and how do we get the balance right? This is one of the fat loss secrets that diet bunnies often fail to get to grips with which can literally change their lives - but it’s not the only secret!

3. If it Tastes Great it can only mean One Thing – it’s Bad for You The good news is we can blame our ancestors for our love of sugary, salty and fatty foods - they were essential for the survival of our species and we are genetically predisposed to want them. Sadly, the fight to find them for our ancestors has turned into a fight to reduce them in the modern diet. They are everywhere! The 3S’s may be the enemy but a little know-how allows us to spot them and replace them with alternatives that are fat busters rather than fat gainers and TASTE GREAT!

4. Are You a Rule Maker, a Rule Breaker or a Disciple? We are all individual and we approach diets and fat loss plans in very different ways. Ascertaining which ‘type’ we are can make a massive difference to whether they are going to fit in with our lives or not. There are many cutting-edge theories on how the globally-increasing waistline might be reduced over the next twenty years and they make fascinating reading. A few are covered in this chapter and illustrate why it’s so important to keep reading and learning

5. Why Give Your Meals a Name? You don’t have to have breakfast at breakfast time, lunch at lunchtime etc. The secret to success is to recognise specific times of the day when your energy levels plummet and you find yourself reaching for not so good choice foods. Eating small and often and making the food choices that work for you, whatever the time of day works – here’s why…

6. Don’t Quit While You are Winning Falling off the wagon, cheating, giving up, hitting a plateau or regaining a couple of pounds when we are religiously following a diet can mean disaster and a huge dent to our resolve. This chapter discusses hunger, why we always have room for just one more slice of pizza but not another pork chop, why we feel full after some meals and not others, why food cravings happen and how to avoid them and how to get off the dreaded diet plateau. With a little patience they can all be overcome when we understand why they happen

7. There are No Saints or Sinners in the Game of Nutrition A diet that promotes good health, improves our energy levels, enables us to get the maximum nourishment from our food and keeps us looking and feeling great includes fruits and vegetables. So why don’t we eat enough of them? Why, when they crowd out the supermarket shelves and come in all colours, shapes and sizes are we failing to meet the recommended 5 a Day? Some recommend 9 a Day but is this achievable or a bridge too far? There are ways of making it work…

Part Three

1. The Fat Loss Plan of Action is a diet in the true sense of the word. A way of life that allows us to eat, live and love food and develop a personal eating pattern that fits our day, every day no matter where we are or how stressed we feel. Parts One and Two of the book provide the knowledge and understanding to allow the reader to take charge and adopt a flexible approach. No more rules, just fat loss. Adopting new eating habits which result in improved health and fat loss can be daunting in the early stages, so a 7 Days in 7 Ways plan is included for those who prefer a little more guidance before creating their own workable plan

2. Lots Of ‘Eats’ Quick ‘Eats’, Cold ‘Eats’, Hot ‘Eats’, Liquid ‘Eats’, Wrapped ‘Eats’. Stuffed ‘Eats’, ‘Eats’ on Stix, Tr’Eats’. A huge selection of ‘eats’ that form the basis of the Fat Loss Plan. A passion for delicious foods, how to combine them to create delicious and quick meals and snacks and years of experimenting with recipes from across the globe has resulted in this Pandora’s Box of suggestions that offer something for everyone and ensure that no-one following the eating plan goes hungry

3. Your Body Is Made Of Moving Parts So Move Them This chapter discusses the irrefutable health and fat burning importance of daily exercise and offers advice on how to achieve the best results from just half an hour a day based on the latest research. Anybody can do it and thankfully, it’s not all about pounding the treadmill for hours on end!

4. Shrink the Fat Cells not the Brain Cells Sometimes, when time is short and there’s a holiday or a special occasion on the horizon a speedier result is required. The 2 Weeks in the Fast Lane plan in this chapter has been designed accordingly. It’s not a detox or a crash diet, it doesn’t restrict calories and it’s not depressing, distressing, demotivating, demoralising or destructive. It provides all the nutrients we need daily and prompts the fat cells to give up their stores for energy and shrink. But, unlike the Fat Loss Plan, there are a few rules. There is also a 3 Days in the Super-Fast Lane plan for those desperate times when a red carpet event is perilously close and we really have left it too late. This is not for the faint-hearted but can achieve great results in super quick time

5. So What’s In The Fridge etc? This chapter is not so much a shopping list, more a saviour when we are trying to make good choices most of the time. By using the always, most of the time and occasional principle, we can ensure that our favourite ‘eats’ are readily available throughout the day to keep cravings at bay, blood sugar levels balanced, energy levels rocketing and fat cells shrinking

6. Troubleshooting (or how to avoid the diet traps) Most people who lose fat and keep it off have a few tricks up their sleeve – either personal discoveries they have made or habits they have adopted that have helped them to get lean and stay lean. A few have merited some research and analysis others are just coping techniques. This chapter covers some of the best and a few of the rather unusual!

7. A Few Recipes Many diet books offer page after page of recipes including unfamiliar ingredients which take hours to prepare and after all the effort involved are less than tempting to the taste buds. A recipe for disaster! This chapter has just a few tried, tested, tasted and delicious concoctions that won’t disappoint and none of them require endless hours in the kitchen

8. So You Want to Know More? Books to browse, websites to surf, research sources to study, food products to try, shops to visit – it’s all here for those readers who want to increase their knowledge, experiment with a few new ingredients and keep abreast of the fascinating advances in nutritional science

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