Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

Newcastle Marketing Services Ltd(NMS) have been shortlisted for two EGaming Review Awards which will be held in London on the 24th November. The awards which are now in their 6th Year recognize and award the top achieving companies in the online gaming industry.

The Newcastle upon Tyne based company have been shortlisted for the Innovation award and the Customer Relations Operator of the Year award at the upcoming EGaming Review Awards. The well established company which launched in 2005 has a large client base and operates own branded Bingo sites and Bingo sites on behalf of 11 different companies which include Endemol, JD Williams and Oxfordshire Press.

Newcastle Marketing Services Ltd(NMS) has its own network of Bingo sites which they operate under the Better Bingo Network (BBN). The BBN sites all use Virtue Fusion software and take advantage of the shared liquidity, large progressive jackpots and market-leading portfolio of side games.

NMS have a strong pedigree in innovative online gaming products, with one of the most recent products Bingo Studio Live being nominated in the Innovation Award Category. Bingo Studio Live is a cutting edge Live Bingo Room which was launched on the Better Bingo Network in March 2010. Initially the live room aired from 6pm until Midnight each day but due to overwhelming popularity the decision was made to increase this from Midday to Midnight.

Since the increase of airing time on the 2nd September, Bingo Studio Live has continued to grow and has now become the second highest BBN Room based on player stakes and player numbers. From its launch in March, Bingo Studio Live has seen a consistently strong growth rate for both player spend and stakes.

Bingo Studio Live is presented by seven lively presenters who work in shifts to bring the Bingo players hours of entertainment with the scheduled Bingo games as well as interactive games for the Full House Winners. Bingo players are regularly updated with information regarding Bingo Studio Live in the BBN newsletters as well as daily updates on the Bingo Studio Live Facebook page and other BBN Bingo sites.

Sharon Colligan, Manager of Bingo Studio Live, said "We are thrilled to be shortlisted alongside some of the most prestigious names in the industry.  Its a real testament to the hard work and dedication of the team who have brought Bingo Studio Live to life."

The second award that NMS have been shortlisted for is the Customer Relations Operator of the Year Award which will be awarded to the company who has demonstrated that the customer is the most important part of their business. Newcastle Marketing Services pride themselves on the Customer Support they offer to the Bingo Players of all the Sites which they operate. The Customer Support team play a vital role in the retention of bingo customers and each player who signs up to one of the Bingo Sites will all experience the same high level of service.

In a highly competitive market NMS have gained an advantage over their competition by developing a comprehensive CRM strategy which continually evaluates the service they provide to their customers and the methods which they use for retention. When players sign up to one of the Bingo Sites they will receive fully branded emails, a welcome phone call, follow up SMS messages and generous bingo bonuses which are instantly added to player accounts. After 7 days of membership the player will then receive further communications from Customer Service Agents to see how they are getting on and to address any problems they may have.

The use of the welcome communication process is important in making the customer not only feel welcome but also helps to establish trust in the Bingo site with the aim being to convert the player in the long term.

In addition to this, the company make use of both email and SMS to communicate with the existing customers at different stages of their membership. The CRM system is also used to categorize players in terms of their value. The value segments can then be used to create promotions and communication for specific customers which helps to increase the relationship with the Bingo brand and in turn the player value. The player's relationship with the Bingo site is also enhanced by the Chat Moderators (CM's) who help to maintain the community aspect of the Bingo sites. The CM's create a friendly, fun and entertaining atmosphere for Bingo players and are often considered to be the first point of contact for players.

The Contact Support Team regularly engage themselves in improving customer satisfaction. All Support staff are encouraged to share their own ideas at the regular meetings with regards to ways of improvement. The NMS Customer Support team are a vital resource to the company in retaining customers and therefore training and staff development is a continuous process. All Customer Support staff have regular performance meetings as well as additional support and training in the form of a Buddying System. Through regular customer satisfaction surveys and the in House Call Center, NMS ensures that they always put their Customers first.

Newcastle Marketing Services has an excellent record when it comes to being nominated for awards. The Crown Bingo Brand was recently voted 3rd best Internet Bingo website in the Which Bingo 2007 site of the year awards and received a special commendation in the Bingo Operator of the year category at the EGR awards.

The company is up against several other highly regarded companies in the Industry and will have to wait until the awards on 24th November to find out whether or not they have been successful. The Awards are set to be a fantastic night of entertainment and celebration for all of those who attend.

Contact Details:

Lizzie Gascoigne
0191 2267387

This press release was distributed by ResponseSource Press Release Wire on behalf of Newcastle Marketing Services in the following categories: Business & Finance, Media & Marketing, for more information visit