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Press release

11 November 2010

StandOut Dancewear shimmers brightly with new online store
Specialist retailer of modern, elegant dancewear triples sales in first year from new website

StandOut Dancewear has recently launched its new website designed by Appnova Web, offering its full range to clients online. Established in 2007, the company is now one of the fastest growing specialist retailer of Modern Jive, Ceroc, WCS, Latin dance shoes and clothing and the brainchild of Balca Miller. The online store sells timeless dance essentials designed for both elegance and maximum comfort. Business has increased since the launch of the new website and Balca Miller expects to triple sales by the end of the year.

Appnova designed the website to reflect the unique style and professionalism of Balca Miller’s brand, while also providing an easy way to purchase items and the all important secure payment options.

According to Balca Miller; “I had been selling my range of dancewear for some time and increasingly customers were asking whether they could buy online. I have worked with the Appnova team for over ten years in the retail environment and knew that they could provide me with the system that I needed.

“I wanted to be able to focus on the business and what I know best, not be burdened with technology that was difficult to use. I knew that Appnova could provide the sort of site that would match my style and provide the practical, secure technology to sell online that would be suitable for me to manage myself. The system provides stock control facilities and I am able to add new product information myself, via an easy to use content management system that Appnova developed.”

Since launching the site, Balca Miller has already recorded over 7500 hits. As well as promoting the website at dance events, she uses Facebook groups to promote new ranges to targeted customer groups in the professional dance scene.

Appnova designed the website ensuring that the branding matched the company’s unique offering. The custom built e-commerce site has been developed using a mix of Javascript and HTML technology, with the functionality at the back end to support transactions. The site integrates with an approved payment approval gateway, providing extra security for transactions made. Appnova is hosting the site and providing maintenance as well as day to day support for the site.

Jamie Ettedgui, Managing Director of Appnova said; “Having worked with Balca in the retail sector for some time, we knew very quickly what she wanted to achieve with her business. StandOut Dancewear needs to have a site that is easy to use, yet is fun, innovative and stylish like their brand. We have both the technical and design expertise to deliver what we know works – to provide both an engaging and enjoyable experience for the customer that results in the sales for the retailer.”

About StandOut Dancewear
Established in 2007, StandOut Dancewear is now one of the fastest growing specialist retailer of Modern Jive, Ceroc, WCS, Latin dance shoes and clothing. The brainchild of Balca Miller, Stand Out has recently launched its new website designed by Appnova, offering clients its full range online.

Balca Miller has 10 years management experience with one of UK's leading designer fashion companies. She runs StandOut with her sister Ozge who also has many years of fashion management experience and a fashion design diploma.

For more information, please visit:

About Appnova Web
Appnova Web is a web design agency which takes an artistic approach in creativity and innovative technology. Linking their unique design their own technology, Appnova Web are able to individually craft client needs, producing a high quality user experience with deceptively easy to use functionality.

Appnova Web specialises in showcasing and promoting products and creates brand awareness through their list of services; enabling businesses to sell online effectively. Appnova Web’s services are individually built to meet client requirements and can be tailored to any specific needs.

Appnova Web's full range of services which include:
• Design and Branding
• E-commerce
• Portfolio Catalogues
• Content Management Systems
• Digital Marketing and Social Media
• Customer Relationship Management
• E-Outsourcing

Appnova Web clients include: Retro Sun, Joseph, Gazprom, Rio Tinto, Connolly, Art London, Locanda Locatelli, Wescom Group, Global Expense, Oakley Capital, House of Cashmere, Little Emperors, In Touch Capital Markets and Sermoneta Gloves.

For more information please visit

Editors Contacts:
Jamie Ettedgui Andreina West
Managing Director PR Artistry
Appnova Tel: 01491 639500
Tel: 0845 838 6173 email:

This press release was distributed by ResponseSource Press Release Wire on behalf of PR Artistry Limited in the following categories: Computing & Telecoms, for more information visit