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- Powerful new marketing software is easier to use and more powerful than ever before, with unparalleled target building plus the ability to identify and track social media influencers –

Bristol, UK – 11 November 2010 - smartFOCUS, a leading developer of multi-channel marketing software that enables companies to maximise marketing engagement and customer loyalty, has announced a new version of its eChannel digital marketing software. eChannel v7 delivers more powerful targeting, integration and social media activities to enable dynamic personalised communication and enhanced insight into the activities and engagement of prospects, customers and other target audiences.

Developed by smartFOCUS’s R&D teams in UK and USA, eChannel v7 is a complete digital marketing software solution that enables marketers to take advantage of multiple digital channels, including email, SMS, RSS, microsites and social media platforms.

A hosted solution, eChannel is delivered over a secure, high-speed data and application platform. It has the power and scalability for businesses that need to handle, analyse and manage a high volume of contacts and communications, such as retailers, telecommunication companies, utilities, travel companies and financial institutions.

A new core function in eChannel v7 is Target Builder. Target Builder enables straightforward targeting of individuals through complex layered demographics including profile data, historical communications, behaviour and engagement, interactions, list memberships and levels of social media advocacy. With a completely refreshed visual drag ‘n’ drop user interface, Target Builder makes complex targeting conditions much simpler to understand.

“The powerful capabilities of eChannel v7, from Target Builder through to sophisticated social media tracking and analysis, represents the next logical step in digital marketing,” explained Curt Bloom, CEO of smartFOCUS. “Engaging with customers should never be about building lists, but about marketers being able to target the right people that will move a marketing campaign forward, and to do so simply. That’s why we are dedicated to transforming how technology enables marketers to effectively deliver relevant and powerful multichannel communications. eChannel v7 reflects our commitment to this through R & D investment.”

The social media capabilities within eChannel v7 enable marketers to target advocates of social media platforms such as Facebook, LinkedIn, Twitter and Google Buzz. New social media advocacy targeting options within eChannel’s Target Builder now enable marketers to target social media advocates and determine which networks they influence most. With eChannel marketers can easily add new social network elements and maximise the effectiveness of shared links to track marketing campaigns.

eChannel incorporates all the popular features available in previous versions, including: integrated content management for editing text and images; the ability to trigger campaigns by date/time, events and responses; plus Inbox Preview to ensure that email campaigns are consistently displayed across mobile devices including the iPhone and leading email clients such as Gmail, Hotmail, Lotus Notes, and Outlook versions 2003 through 2010. The solution also provides powerful real-time reports that track campaign performance, in addition to advanced reporting features that enable marketers to model and pinpoint potential results such as expected revenue generation and campaign ROI.

Mike Austin, technical director at smartFOCUS said: “eChannel is amazingly powerful and very flexible. It keeps things simple when all marketers want to do is create straightforward and rapid ad hoc campaigns, but it can also scale to handle millions of digital communications in the most complex digital campaigns across every important channel. We put the power at marketers’ fingertips so that they can leverage data to drive and analyse dynamic content and personalisation.”

New integration infrastructure based on a SOAP API enables eChannel to integrate with websites, web content and data feeds.

About smartFOCUS:
A leading international provider of multi-channel marketing software and services, smartFOCUS and its Intelligent Marketing solutions integrate data to deliver the most powerful analysis and customer insight, enabling communication across the entire marketing operation.

More than 700 companies worldwide rely on smartFOCUS to inspire customers, improve results and transform marketing performance. Clients and partners include AAA, ABN AMRO, Center Parcs, EasyJet, EMI, Equifax, Eurocamp, Harrods, Landal Green Park, lastminute.com, Manchester United FC, QVC, Rabobank, RCI-GVN, Société Générale and Sony Europe.

smartFOCUS provides e-mail and digital marketing with smartMARKETER eChannel, a fully on-demand digital marketing solution that serves each of its customers with e-mail, mobile, social network, landing page, microsite and RSS channel communications.

In the newsmedia industry, smartFOCUS Astech offers marketing expertise and Intelligent Marketing solutions that serve more than 150 newsmedia companies internationally. Customers include USA Today, the New York Times Regional Media Group and the Washington Post.

smartFOCUS is headquartered in Bristol, U.K., with operations in the U.S., Europe and Asia Pacific. For more information, visit www.smartFOCUS.com.

Media contacts:
Hazel Butters or Melisa Young
Prompt Communications on behalf of smartFOCUS
Tel: 020 8996 1653|07780 687813
smartfocus@prompt-communications.com

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Media & Marketing, for more information visit https://pressreleasewire.responsesource.com/about.