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London, 11 November 2010., a new online advice site, today launches its Threat Test, an online quiz designed to assess an Internet user’s vulnerability to a variety of common online scams.

Developed with the help of security experts, the Threat Test assesses a person’s ability to identify different types of Internet scams and gives them an online safety score. The tool was created following recent research, commissioned by knowthenet, which identified the most likely demographic, in Britain, to fall victim to Internet-based scams as professional women aged 25-34.

The Threat Test consists of 13 questions, split into four sections relating to common ways fraudsters initiate their tricks; social networking, phishing, malware and counterfeit goods. It presents individuals with examples of real-life scams, within a safe environment, and asks what their response would be to each. Throughout the test, relevant advice and guidance is given on how to stay safe online and once completed, the individual is provided with an overall threat level based on their score. It is also supported by a series of educational films on knowthenet’s YouTube channel.

“As online scams become more widespread and the tactics of criminals become more sophisticated, it’s important we all understand the steps we should take to protect ourselves,” says Phil Kingsland, Site Director at knowthenet. “We hope that through using the Threat Test people will become more aware of the tactics commonly used by criminals and therefore reduce their risk of getting caught out.”

The test can be accessed from the knowthenet site or by following this link:

For more information

Please contact Catherine Moran / Claire Booty at Brands2Life
+44 20 7592 1200

Knowthenet’s top five tips for staying safe online

• If an offer online seems too good to be true, it probably is!
• Never give any personal information to organisations or people before verifying who they are.
• Verify the identity of anyone you deal with online before handing over any money
• Parents and their children should agree on a code word or phrase (such as a few words from a song) or question that could be used to verify an emergency if they go travelling.
• Adjust the privacy settings of social network sites so you aren’t conducting your entire life as an outside broadcast with everyone in the world

About is a new, impartial web site that will help individuals, families and businesses get the most out of the Internet. It is funded by Nominet - the not-for-profit organisation responsible for the smooth and secure running of the .uk Internet infrastructure – as part of its commitment to making the internet a more trusted space for everyone who uses it.

It gives help and advice on topics such as:

• Getting started online – everything from browsing to blogging to sharing video and more
• Staying safe online – keeping clear of the many threats and malicious users on the web
• Doing business online – from SEO to intellectual property

About Nominet

Nominet is the not-for-profit organisation responsible for the smooth and secure running of the .uk infrastructure.A public service ethos drives everything we do – we strive to make the Internet an ever more trusted space for everyone who uses it.
As one of the world’s largest Internet registries, we maintain a ‘directory’ of domain names ending, and run the technology which locates the computer hosting the website or email address you are looking for.

Our public purpose is manifest in two principal investments – the independently run Nominet Trust and

This press release was distributed by ResponseSource Press Release Wire on behalf of Brands2Life in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit