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The shortlists for the Communicative Relations Awards from PR Professionals (The CRAPPs) have been announced today, with finalists in categories ranging from ‘the most likely to tell you to sling your hook’ to the ‘least twattish Twitterer – the must-follow journo’.

To celebrate the relationship between journalists, bloggers and PRs, was launched by 10 Yetis PR Agency in mid-November, in association with Daryl Willcox Publishing,, the company behind Response Source, FeaturesExec and SourceWire.

The light-hearted awards are split into three stages:

1. Nominations – open until 30th November 2010 – NOW CLOSED
2. Voting – open from 1st December until 14th December 2010
3. Results – released 15th December

There are five personal award categories, and one group award.

The awards have received thousands of nominations since launching on Wednesday 17th November, prompting praise from prominent journalists and public relations professionals.

The ten most nominated names have now formed the shortlist in each category, where voters now have the chance to vote for their favourite per category.

Final results will be made public in time for Christmas, on Wednesday 15th December.

Here are the finalists in each category:

1. The journalist that makes you feel warm and furry on the inside

• Adrian Bridgwater – freelance
• Alan Hubbard – Independent on Sunday
• Ben Moss –
• Mary Bowers – The Times
• Miya Knights – Retail Technology
• Paul Lamkin – Pocket-lint
• Sophy Ridge – News of the World
• Tara Evans – This is Money
• Tom Wiggins – Stuff
• Tricia Phillips – Daily Mail

2. The ‘most likely to tell you to sling your hook’ award

• Alan Burkitt Grey – Global Telecoms Business
• Charles Arthur – The Guardian
• Chris Blackhurst – London Evening Standard
• Fiona Harvey – The Financial Times
• Gary Flood – freelance
• Joe McGrath – What Investment
• Mike Butcher – Techcrunch
• Miles Brignall – The Guardian
• Pete Swabey – Information Age
• Sean Poulter – Daily Mail

3. The ‘best blogger’ PR award

• Adam Vincenzini – COMMS Corner
• Ben Cotton – Social Web Thing
• Chris Lee – Planet Content
• Juliana Farha – freelance
• Martin J Robbins – The Lay Scientist
• Sal Romano – scrawlfx
• Sally Whittle – Who’s the Mummy?
• Sarah Ewing – freelance
• Stephen Waddington – Wadds’ PR Blog
• Tom Fordyce – BBC Sports

4. Least twattish Twitterer – the must follow journo

• Caitlin Moran – The Times
• Charles Arthur – The Guardian
• Charlie Thomas – Pensions Management
• Darren Waters – BBC
• Dr Ben Goldacre – The Guardian
• Emma Barnett – The Daily Telegraph
• Graham Norwood – freelance
• Harry Wallop – The Daily Telegraph
• Jeff Prestridge – Daily Mail
• Sophy Ridge – News of the World

5. Journalist you'd most like to bring to the dark side (employ as a PR)

• Amy Duncan – The Metro
• Charlie Brooker – The Guardian
• Harry Wallop – The Daily Telegraph
• Jane Hamilton – The Sun
• Jemima Kiss – The Guardian
• Mark Dye – freelance
• Mark Gilbert – The Sun
• Sarah Ewing – freelance
• Simeon de la Torre – FHM
• Sophie Donnelly – The Daily Express

6. Most approachable daily national newspaper

• The Daily Express
• The Daily Mail
• The Daily Mirror
• The Daily Telegraph
• The Daily Sport
• The Daily Star
• The Financial Times
• The Guardian
• The Independent
• The Metro
• The Sun

Rich Leigh, account director at 10 Yetis PR Agency,, had the following to say,

“Since launching the awards two weeks ago, we’ve been overwhelmed by the response. We counted just shy of 1,000 separate Twitter mentions on the first day, and have seen a steady flow of traffic and nominations since from some very prominent media names.

“As I mentioned at launch, the media calendar is already full of awards, but the difference here is recognising the often-difficult relationship between journalists and PRs whilst having a bit of fun at the same time. The shortlists really began to take shape after the first week and despite a few twists and turns, I can’t wait to see the reaction to the categories!”

Daryl Willcox, chairman of Daryl Willcox Publishing,, said of his company’s involvement in the awards,

“We couldn’t resist being involved in these awards and I'm really happy at how well they have been received. It was fantastic to see both PR professionals and journalists coming together to embrace the nomination stage, particularly via social networking platforms. It will be exciting to see the votes roll in over the next two weeks, and look forward to when 10 Yetis announce the winners.”

The CRAPPs can be found on Twitter at


For more information, please contact Rich Leigh, 10 Yetis PR Agency on 01452 348 211 or

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