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The CRAPPs – winners announced!

Winners of The Communicative Relations Awards from PR Professionals (The CRAPPs) have been announced after a month of nominations and votes.

Launched in mid-November to celebrate the relationship between journalists, bloggers and PRs, the winners and runners-up of The CRAPPs have been announced today.

The Communicative Relations Awards from PR Professionals,, was launched by 10 Yetis PR Agency in mid-November, in association with Daryl Willcox Publishing,, the company behind Response Source, FeaturesExec and SourceWire.

Many thousands of individual votes were cast, across six categories, with particularly closely fought contests in the journalist ‘most likely to tell you to sling your hook’ and the ‘Journalist you'd most like to bring to the dark side (employ as a PR)’ categories.

Here are the winners and runners-up in each category:

The journalist that makes you feel warm and furry on the inside

Winner = Ben Moss –
2nd = Adrian Bridgwater - freelance
3rd = Tara Evans –

The 'most likely to tell you to sling your hook' award

Winner = Charles Arthur – The Guardian
2nd = Sean Poulter – The Daily Mail
3rd = Gary Flood - freelance

The 'best blogger' PR award

Winner = Tom Fordyce - BBC
2nd = Sally Whittle – Who’s the Mummy
3rd = Adam Vincenzini – Comms Corner

Least twattish Twitterer - the must follow journo

Winner = Harry Wallop – The Daily Telegraph
2nd = Caitlin Moran – The Times
3rd = Dr Ben Goldacre –Bad Science

Most approachable daily newspaper

Winner = The Guardian
2nd = The Daily Telegraph
3rd = The Times

Journalist you'd most like to bring to the dark side (employ as a PR)

Winner = Mark Dye - freelance
2nd = Harry Wallop – The Daily Telegraph
3rd = Jemima Kiss – The Guardian

Rich Leigh, account director at 10 Yetis PR Agency,, had the following to say,

“When I dreamt these awards up, I never imagined the industry would take to them as well as they did. It was amazing to see the sheer volume of nominations and votes as the awards progressed, and with huge help from PR figureheads and some fantastic media coverage, it’s clear people really got behind the light-hearted nature of it all. Massive thanks must go to Daryl Willcox for his and his company’s involvement.”

He continued, “At the risk of sounding like an award winner myself, I’d like to thank everybody for getting involved, as it’s been an absolute pleasure to bring the two camps together in the build-up to Christmas. The winners and runners-up in each category will hopefully feel happy in the knowledge that PRs have voted in huge numbers to give them a CRAPP!”

Daryl Willcox, chairman of Daryl Willcox Publishing,, said of his company’s involvement in the awards,

"The CRAPPs is a great idea, though I must confess I was just a little bit nervous just before the launch. When I saw some journalists using Response Source to ask PRs to nominate them I realised I had nothing to worry about - everyone's really joined in with the spirit of it all!”

The CRAPPs can be found on Twitter at


For more information, please contact Rich Leigh, 10 Yetis PR Agency on 01452 348 211 or

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