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More to holiday abroad in 2011

In a poll conducted by leading online travel agent On the Beach, a massive 96% of British holidaymakers said they will spend their summer holiday abroad in 2011. This figure is much higher when compared to 2010, which saw 78% holiday abroad.

The survey asked 1000 British holidaymakers about their plans for 2011 and found that two of the main reasons Britons will choose to holiday abroad are the unpredictable British weather (74%) and the simple preference of visiting other countries (55%).

The cost of a holiday at home is also a major concern amongst those polled who choose not to spend their main summer holiday in Britain.

A staggering 81% said that hotels are too expensive in Britain.
Other costs deemed too high by British holidaymakers include the cost of attraction tickets (48%), nights out (48%), petrol (41%) and public transport (26%).

Overall, more than 70% of those polled said they believed a holiday in Britain was more expensive than a holiday abroad.

However, the poll results also suggest that the news is not all bleak for the British tourist industry. Of those polled, 35% said they would consider a holiday at home if the cost of the holiday was lower.

According to the survey results, Spain will be the most popular destination in 2011 gaining 24% of the vote, with Greece and Turkey close behind with 18% and 11% respectively.

Alistair Daly, Marketing Director at On the Beach said; “The results of this survey should be a wake-up call to all those involved in British tourism. Holidaymakers are not prepared to pay over the odds for their holiday, be that at home or abroad. However, clearly there are many people who would consider a holiday in Britain but the issue of cost is a major sticking point. On the Beach would consider adding domestic holidays to our product range if the prices were more attractive. Unfortunately, that is not the case.”


For further information please email Jamie Wortley at or call Jamie on 07877 589 910/ 0208 352 0086

About On the Beach
Founded in 1995, On the Beach is one of the UK’s leading online travel agencies carrying over 500,000 passengers every year (ABTA K0813). On the Beach provides value for money flights and hotels in the world’s most popular beach holiday destinations. On the Beach provides consumers with a huge selection of travel products, from 50 million available seats, more than 30,000 hotels around the world, insurance and in-resort transfer partners. Customers can book online or call the UK call centre on 0870 606 07 08.

As the expert provider of DIY beach holidays to the UK market, On the Beach is so confident of its industry leading position, it offers a market leading price match guarantee for its customers. On the Beach will refund the difference if a lower price is found for the same product on any UK website*.

*Offer applies to exact product match

This press release was distributed by ResponseSource Press Release Wire on behalf of JPW Communications in the following categories: Travel, for more information visit