A recent poll by the Camping France specialist price comparison site, I Spy Camping, found that Mums were much more likely to be the ones who will choose their family's 2011 camping holiday.
The poll asked the question 'Who within your family will choose your 2011 camping holiday?'
A total of 1,217 adults responded, with 73% answering 'Mum'. I Spy Camping's Will Goodridge revealed 'The full results of the poll tell the whole story, but this particular statistic clearly illustrates the point that it is 'Mum' who is likely to generate ideas and search for the family's next holiday.
He went on to add 'We followed up our poll by asking a number of respondents more about their holiday search process and what surprised me was that a large number of them mentioned that 'Mum' not only spent time researching their next holiday, but also booked the holiday and began to work out the different travel options. From previous research I have been involved with, once the family have decided on a destination and type of holiday, the 'Dad', in the vast majority of cases takes over at the booking stage and works out the best way to get to the destination. Our results show that this is still largely what happens, but the gap is closing.'
The poll results provide further insight into reasons why, as one Mum responded, 'I have often been the one to just instigate the holiday choice and let my husband book it and search for flights, but I have grown more in confidence in putting everything together myself online. We have been on a camping holiday in the south of France for the past few years and I now know what travel options we have and what works for us.'
This view is supported from insight provided by Google's ad planner tool, where 4 pure transport websites are amongst Females’ top 10 most visited travel websites in 2010.
The poll also found that France was the overwhelming camping destination choice with 72% of respondents citing our nearest neighbour as their favoured destination for 2011. With Italy (13%), Spain (12%) and others, including Croatia and Portugal (3%) completing the list.
Visit the I Spy Camping website for full results of the Who within your family will choose your 2011 camping holiday? poll
About I Spy Camping
I Spy Camping can save families time and money when searching for their next Camping in France, Italy or Spain holidays. The site currently holds prices and availability for over 100,000 camping and caravan holidays from 11 quality camping tour operators from the UK, France and Holland. For more information please visit http://www.ispycamping.com
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