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Ash Ali, Marketing Director, Videojug

Videojug, the original UK pioneer of ‘How-To' online video has hired Ash Ali as Marketing Director to support its ambitious expansion plans. Ali will oversee all marketing and communications for Videojug, reporting directly to CEO, Tom Laidlaw.

Tasked with aggressively promoting the Videojug brand to both consumers and the trade, his remit will include brand development, PR, search, social media, online marketing, CRM programmes, and partnership and affiliate marketing.

Ali brings over 11 years commercial, hands-on online marketing and web product development experience to Videojug. With particular expertise in PPC, SEO, e-mail, social media, affiliate and partnership marketing; he boasts a strong track record in boosting traffic and revenues for content and transactional websites.

He joins from online takeaway aggregator, Just-Eat.co.uk, where he was Marketing Director for two and half years driving the brand’s integrated marketing efforts. Just-Eat Group operates in 8 countries, with more than 8,000 restaurants online, over 1.5m takeaway meals are bought through its sites every month. Under Ali’s tenure year-on-year order growth, unique visitors and conversion rates for Just-Eat.co.uk all increased significantly. Key achievements included devising the brand’s SEO strategy, securing online partnership deals with major brands and newspaper groups including Virgin Media, Nectar, 118 118, Easy Group, Metro Newspaper and Google Maps; as well as creating the first TV commercials and making Just-eat.co.uk a top 10 hitwise web site and more recentaly achieving over 145k downloads of the Iphone game, Belly & Brain.

Prior to Just-Eat.co.uk Ali spent five years as Online Marketing and Product Development Manager at Caroo Media, the online division of B2B media business Tarsus Group. Here he helped significantly drive sales revenue and increase web traffic across the company’s online property portfolio. Key initiatives include the development of an online medical web 2.0 TV channel and new B2B lead generation website; and helping drive international expansion opportunities.

Tom Laidlaw, CEO, Videojug commented on the appointment, “Ash immediately impressed me with his energy, vision for the brand and digital marketing pedigree, making him the perfect addition to the team to help us realise our ambitions as a next-generation digital media business. Full of verve and imagination Ash’s approach fits really well with the entrepreneurial ethos of Videojug.”

Ali said of joining Videojug, ““As a British dotcom success story that’s defined the how-to online video sector, I’ve always admired Videojug; and with online video now officially the fastest growing online sector I’m really excited to be coming on board to help grow the brand.”

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About Videojug

Videojug is a next-generation digital media company that helps people to ‘get good at life', wherever they are. The company’s aim is to be a world-leading factual and learning resource for the 100s of millions of global internet users hungry for knowledge on how to perform a million large and small life tasks, as well as practical and valuable information on any subject under the sun.
As the original UK pioneer of ‘How-To' online video, Videojug has been producing professional, instructional, short-form online video content since 2006.

Today Videojug’s huge, ever-expanding library of video content enables many millions of people everywhere to access straightforward, valuable knowledge and advice across thousands of subjects in easy-to-follow tutorial formats, through the website at Videojug.com, on their mobile device with Videojug’s apps for the iPhone and iPad, as well as through its growing syndication network.
And now, through the knowledge and revenue sharing website, Videojug Pages, enthusiasts and experts all around the world can quickly and easily establish a reputation and profile for themselves, publish their views, share their knowledge with others, address people's questions and make money from it.

For further information or images, please contact:

Kirsty Langan
PR Manager, Videojug
Mobile 07779 583 594
Email: Kirsty.langan@videojug.com

This press release was distributed by ResponseSource Press Release Wire on behalf of VideoJug Corporation Ltd in the following categories: Consumer Technology, Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit https://pressreleasewire.responsesource.com/about.