As 2011 dawns, Online PR agency Punch Communications advises Tweeters out there to use the new year as a time for reflection and resolve; to read up on the good use of Twitterquette and leave the libellous habits of 2010 behind.
Debate in the media around slanderous tweets between celebrities such as Lord Sugar and Kirstie Allsopp, has been rife, but for any Public Relations Agency, handling off the cuff comments by these two famous faces or are any like these famous or not, is sure to be both challenging and damaging.
“We all know how easy it is to get drawn into a conversation or argument, but would we all stand in the centre of Oxford Street and shout obscenities during a disagreement,” questions Georgina Dunkley, account director at PR Agency, Punch Communications.
“This is in effect what they are doing – sniping at each other and allowing the whole world to see. When it was first introduced, the team at Twitter was very clear about the ‘dos’ and ‘don’ts’ surrounding best use of the social media channel – but in the growing phenomenon, has the rule book been thrown out the window and has a minority of Tweeters forgotten the common courtesies which we all live by?”
According to Twitter’s Rules of Conduct, some of the ‘don’ts’ include tweeting under the influence of alcohol or drugs, using profanities or getting too personal. Tweeting more than four times an hour is also cited as being a big no-no.
“My advice to anyone tweeting both from a personal, but especially a corporate profile, is to think before you tweet. Don’t drink and tweet and before jumping into an argument head first, ask a friend or colleague to sensor check your reply. Best of all, if you are potentially entering a dangerous conversation then use a direct message instead,” concludes Georgina.
For further information about Punch Communications visit www.punchcomms.com or telephone 01858 411 600.
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