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Domino’s Pizza, the pizza delivery expert, has topped pizza sales of £1million with its iPhone ordering app.

The innovative ordering app was launched in September with details printed on millions of household menus, as well as promotion via Facebook and Twitter. In just a few months, the app has achieved almost 400,000 downloads and pizza sales of over £1million.

Simon Wallis, sales and marketing director for Domino’s Pizza, said: “Online orders account for such an increasingly large proportion of our business so we knew there was going to be real demand for a Domino’s app. We wanted to make it even quicker and easier for customers to get a piping hot pizza, wherever they are and we’re delighted to have topped the £1million sales mark in just a few months. With our ‘Domino’s store in your pocket’ app, our customers are only ever a few clicks away from a Pepperoni Passion!”

Domino’s app uses GPS to automatically locate the nearest Domino’s store. Pizza lovers can then scroll through a carousel style menu to select their favourite pizzas, sides, desserts, subs and drinks. Pizzas can be customised by pinching to resize the base and scattering on a range of tasty toppings before sending the order straight to the store. iPhone users can also be in with the chance of winning money off their next order by popping their pizza in the oven and swiping or blowing away the steam to reveal a code. Then, while the pizza is in the real oven, users can keep tabs on its progress with the real-time pizza tracker.

In addition, the iPhone app features a fun ‘pizza slot machine’ which enables users to shake their phone and pick a totally random selection from Domino’s 75 million combinations of base, sauce and toppings. The choices can be spun again or locked and sent as an order straight to the store.

Domino’s app is available to download free from the App Store. Domino’s handy ‘how to’ video on how to get the most out of the new app is online at www.youtube.com/dominosuk1

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Notes to Editors:

Domino’s Pizza UK & IRL plc has today announced its trading update for the 13 week period to 26 December 2010. For details, log on to http://www.dominos.uk.com/media_centre/news.aspx.

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

As at 26 December 2010, there were 665 stores in the UK and the Republic of Ireland. Of these, 527 stores are in England, 47 are in Scotland, 26 are in Wales, 15 are in Northern Ireland, one is on the Isle of Man, 48 are in the Republic of Ireland and one is a mobile unit.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,000 Domino’s Pizza stores in over 65 countries. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at www.dominos.co.uk and customers in the Republic of Ireland can order online at www.dominos.ie. In addition, iPhone customers can order by downloading the free Domino’s app.

For more information, please contact:

The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654
E: pr@dominos.co.uk

Ref: DPGL/CM/364

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