Ideasbynet research shows that the average mug is used for 14.75 months, and 4.75 hot drinks per day – over 2000 times in total.
With hot drinks such as coffee now being an essential part of many people's morning routine, it is clear that the coffee mug offers a high level of potential marketing opportunities.
Ideasbynet believes that promotional mugs can allow companies to advertise over 2000 times with every mug, making them an excellent investment to promote a brand. These figures are based on how many times the first owner will typically use a mug, as a mug may end up having several different owners if, for example, if it is left in a workplace kitchen.
Marketing departments have been choosing customised coffee mugs as a way of promoting their brand throughout 2010, with 10% of all Ideasbynet's sales coming from their online mug range. The promotional mug trend is looking strong as Ideasbynet's Xpresso 2 Go Travel Mug proved to be its fastest selling promotional product of all time.
Patrick Hathaway, online marketing manager for Ideasbynet said: "More coffee drinkers mean more mug users and more promotional opportunities. We at Ideasbynet expect to see a further rise in coffee mug sales this year."
Ideasbynet is part of a marketing services group formed in 1985 that has evolved to become the market leaders and one of the most trusted names for promotional product ideas including branded corporate gifts, promotional pens, promotional clothing, promotional eco gifts and other branded promotional products.
Ideasbynet.com was the first UK company to make business gifts and promotional products instantly more accessible over the internet. With Ideasbynet, one hour quotations, product availability, free virtual samples and professional design services, are only a click away.
Strenuous efforts are made to ensure all products promoted on the website are manufactured in an ethical and fair way. Wherever possible, it is Ideasbynet's policy to favour promotional products manufactured using environmentally responsible techniques and utilising recyclable materials.
Online Marketing Manager
0114 262 2050
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