New Greenlight report* shows car hire price comparators lead in natural search rankings with car hire related searches being 53%
19 January 2011 – Topping rankings for both social media marketing as well as SEO is top car hire price comparison site named Carrentals.co.uk. According to reports by Greenlight, a top search engine marting agent, the car hire site topped rankings in the independent car hire sector.
The car rental website, which has also won several awards, secured the top place in terms of online visibility for natural search engine rankings in October 2010 for car hire search terms. The company achieved 53% of 763,000 searches relating to car hire as well as being top in Social Media Popularity Index (SMPI).
Carrentals.co.uk Managing Director, Gareth Robinson stated, “The new report by Greenlight shows the level of our online expertise along with highlighting how we approach search engine optimisation to put us at the top of the car rental sector, thus allows us to always be able to reach new customers. Throughout the last year we have created a marketing strategy for social media which provides both existing and new customers with an easy and quick way to interact with us. The investment in this is helping us to achieve excellent results.”
The new report also found Carrentals.co.uk was the top visible site with natural searches, taking first rank for worldwide (53%) as well as domestic(54%) search terms during October 2010, which has helped the company to increase its online visibility by 6% since July 2010.
Gareth added, “With our car hire website securing this high position for being the most visible online site in our sector, it shows hows successful our online strategy is, We will keep developing and improving this throughout the next few month. We are thrilled to be at the forefront of the car hire sector in terms of social media as its is rapid growing area.”
The findings by Greenlight have supported Carrentals.co.uk increasing online presence, which has also been commended greatly in the Price Comparison/ Best Meta-search group at the Travolution Awards in 2010.
Since 2007 when Carrentals.co.uk was launched, it has expanded to contain deals from up to 50 top rental companies in more than 10,000 worldwide locations. Companies include Ebookers, Holiday Autos, Alamo, Thrifty, Auto Europe, Hertz, Budget, Sixt and Opodo.
More information can be found at www.carrentals.co.uk.
* Greenlight’s quarterly Car Hire report is an independent analysis of the most important search terms, trends and benchmarking data in this sector for October 2010. Full details are available at - http://www.greenlightsearch.com/knowledge/sector-reports/
Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.
In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the Carrentals.co.uk site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 10,000 locations.
Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the
Carrentals.co.uk site quickly comparing prices and allowing customers to refine their search by car type.
The Carrentals.co.uk site also features over 5,000 pages of travel information in a mini-guide format.
In 2008 Carrentals.co.uk was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit www.carrentals.co.uk
Greenlight is a leading independent, award winning search marketing specialist and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.
Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York. http://www.greenlightsearch.com/
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