Duttons has been appointed to develop the positioning and identity for specialist orthopaedic and sports medicine group, Fortius Clinic.
Fortius clinic has been established through the merger of the existing practices of its founding shareholders and brings together leading surgeons, radiologists and physicians, to form a world class multi-disciplinary collective in orthopaedic and sports medicine, representing a UK centre of excellence.
The group has strong associations with elite and professional sports groups. Consultants already work closely with football clubs such as: Chelsea; Arsenal; Tottenham, and West Ham United. They work closely with ERFU and rugby clubs such as: Wasps; Saracens, and London Irish. They also work with the English Cricket tennis and British Olympic Association.
Duttons will be working on the development of an identity which will work globally and work across a range of media formats, and which will reflect leadership, specialism, and innovation. The agency will be working in collaboration with Beef to develop the Fortius website, due to launch in April 2011.
For more information:
Felicity Kelly on 01275 850905
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