Crew Clothing Company, the British luxury casual clothing retailer, is pleased to announce the launch of their new website as part of a company-wide rebranding programme.
The new website is much more user-friendly with a cleaner, less cluttered design and improved navigation so customers can browse and buy clothing as well as access the latest content more easily.
Brand new features include an improved colour swatch system which enables customers to view all the products in every colour and design available in the click of a mouse button.
There are also more online interactive features such as links to enable customers provide feedback through Feefo and connect to Facebook, giving them the opportunity to feel part of the Crew Clothing community.
It is also easier to access content so customers have a more informed choice when choosing their purchases. For example, the new website includes information about what’s new and key looks for the season.
Frank Sendler Crew Clothing’s Online Marketing Manager says of the launch, “after months of hard work we are delighted to unveil the new website which is cleaner, fresher and more authentic to the Crew Clothing brand than ever before. By taking advantage of the new features and content, it is now easier than ever for customers to browse and buy our latest collections.”
The new website coincides with the launch of Crew Clothing’s brand new collection for spring 2011, which introduces brand new clothing including women’s dresses, knitted dresses, skirts, jackets and shirt dresses. The new men’s collection features new men’s gilets and jackets that are lightweight enough for the new season.
In addition, the new collection contains updated Crew staples customers such as men’s shirts, women’s knitwear, gilets, men’s t-shirts and sweatshirts with new colours and designs.
The new Crew website launch is part of a company-wide rebranding initiative which will eventually move across to its other channels. As part of the programme, the company plans a new-look brochure and a revamp of their stores nationwide.
The new website is available to view now at http://www.crewclothing.co.uk
About Crew Clothing Co.
Crew Clothing Co. was started in 1993 by Alastair Parker-Swift and was run out of a small windsurfing shop in Salcombe. Today the business has grown significantly with over 400 staff; however it remains a family run business which is passionate about creating clothing that epitomises British Casual Luxury.
Online Marketing Manager
Crew Clothing Co
20 Lydden Road
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