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ESPN free weekend with Domino's Pizza

03 March 2011 - ESPN Free Weekend, courtesy of the pizza delivery experts, gives sports fans a taste of the action from
Barclays Premier League, Aviva Premiership, WRC, Serie A, NBA Basketball in London, American Sport and more.

Domino’s, the local pizza delivery expert, is teaming up with ESPN in an exclusive deal to bring a free weekend of sport into homes across the country on ESPN and ESPN America.

From 6 a.m. on March 4, 2011 to 6 a.m. on March 7, ESPN’s Free Weekend will give fans a taste of the action courtesy of Domino’s Pizza. Fans will be able to watch a weekend of sport across both ESPN and ESPN America, including the live Manchester City v Wigan Athletic Premiership match, without subscription. The weekend’s sporting schedule will also feature a host of other sports including NBA Basketball (live from the O2 in London), Aviva Premiership Rugby, World Rally Championship live from Mexico, American sports action (including NHL hockey and College Basketball) and more - all courtesy of Domino’s.

The collaboration will also see Domino’s featured in TV and press ads, radio (including TalkSport) and across ESPN’s digital properties.

Simon Wallis, sales and marketing director for Domino’s, said: “Everyone knows sport and pizza are the perfect combination and we’re very pleased to be able to deliver fantastic Premiership action and other key sports during our Free Weekend on ESPN. We’re always looking for innovative new ways to reach people in their homes and by giving them a weekend of top free sport on ESPN, there’s never been a better reason to get a Domino’s pizza delivered and not miss a moment of the action.”

Alan Fagan, group director of advertising sales and sponsorship ESPN - Europe, Middle East and Africa, said: “This is an example of a great fit between two brands, promoting two great products that sports fans love. The breadth of the sporting events available to fans includes top-flight football, rugby, motorsports and basketball. It’s the perfect weekend for sport lovers to sit down with family and friends to watch, eat and enjoy.”

Grab a free taste of the action on ESPN, courtesy of Domino’s. Complete the perfect weekend in with a pizza – order online at

ESPN Free Weekend, courtesy of Domino’s Pizza, includes ESPN and ESPN America in the UK and Ireland. It is available to all Sky, Virgin Media and TalkTalk viewers in the UK and to all UPC and Sky viewers in the Republic of Ireland.


Notes for editors:

ESPN is available on Sky, Virgin Media, TalkTalk TV and UPC (in Ireland) on the following channel numbers:

Sky (UK and Ireland): Channel 417
Virgin Media: Channel 529 (HD – Channel 530)
TalkTalk TV: Channel 555
UPC (Ireland): Channel 407 (HD channel 416)

ESPN America is available on Sky, Virgin Media and Talk Talk on the following channel numbers:

Sky (UK and Ireland): Channel 430, HD – Channel 431
Virgin Media: Channel 531
TalkTalk TV: Channel 566
UPC (Ireland): Channel 410

The partnership was coordinated by Arena Media.

Domino’s Pizza UK & IRL plc is the leading player in the fast-growing pizza delivery market and holds the exclusive master franchise to own, operate and franchise Domino’s Pizza stores in the UK and the Republic of Ireland. The first UK store opened in Luton in 1985 and the first Irish store opened in 1991.

As at 26 December 2010, there were 665 stores in the UK and the Republic of Ireland. Of these, 527 stores are in England, 47 are in Scotland, 26 are in Wales, 15 are in Northern Ireland, one is on the Isle of Man, 48 are in the Republic of Ireland and one is a mobile unit.

Founded in 1960, Domino’s Pizza is one of the world’s leading pizza delivery brands. Through its primarily franchised system, Domino’s Pizza operates a global network of more than 9,000 Domino’s Pizza stores in over 65 countries. Domino’s Pizza has a singular focus – the home delivery of pizza, freshly made to order with high quality ingredients.

Customers in the UK can order online at and customers in the Republic of Ireland can order online at In addition, iPhone customers can order by downloading the free Domino’s app.

For more information, please contact:
The Domino’s Pizza Press Office
Domino’s Pizza Group Ltd
Tel: 01908 580654

Tristan O’Carroll
ESPN communications manager, UK
Tel: 020 8222 5850
M: 07881 822417

Claire McGill
PR Executive
Domino's Pizza Group Ltd
Lasborough Road, Kingston, Milton Keynes MK10 0AB
Tel: 01908 580654
Mobile: 07500 067107

Ref: DPGL/CM/386

This press release was distributed by ResponseSource Press Release Wire on behalf of Arena Quantum in the following categories: Entertainment & Arts, Leisure & Hobbies, Sport, Food & Drink, Media & Marketing, for more information visit