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With P&O Cruises’ announcement that they are to implement changes to the Portunus loyalty club they run to incentivise returning customers, Gill’s Cruise Centre has been taking a look at how the transition is to be made and what the new scheme holds in store for P&O regulars.

The Portunus scheme, with its ruby, sapphire and gold tiers, currently rewards frequent and long-term cruisers with points, credits and gifts according to the number of times they cruise.
The current Portunus scheme is to be replaced by the new Peninsular Club, named after the original ‘Peninsular Steam Navigation Company’, forerunner to P&O, and will offer members an opportunity of belonging to one of six distinct tiers: Pacific; Atlantic; Mediterranean; Caribbean; Baltic and Ligurian.

The imaginatively titled tiers are placed in the order of the size of the ocean or sea after which they are named, with the Ligurian sea (linking France, Italy and Monaco) being the smallest sea but the highest tier achievable and therefore the most exclusive ‘club’. Baltic and Ligurian are rolling tiers exclusive to the most loyal passengers possessing a total points value of more than 2500, and passengers at these levels will need to have spent over 80 of their cruise nights on board P&O Cruises ship within the three years prior to the start of their cruise in order to qualify for membership.

P&O Cruises managing director, Carol Marlow explained: "The top two tiers offer benefits only open to an exclusive group of our most loyal and regular passengers, and membership will only be granted on a cruise by cruise basis. This is a new loyalty club for a new era of cruising."

The change-over will take place on cruises departing in April 2012 onwards, when current Portunus points (earned at a rate of ten points for every night spent on board any of the P&O Cruises ships) will be totted up and transferred in to one of the new Peninsular Club tiers.

Carol Marlow continued: "Since its creation The Portunus Club has seen both the numbers of members within the scheme, and the average number of points held per member, increase significantly. The review of the existing scheme and introduction of the P&O Cruises Peninsular Club has been shaped by our customers' experiences and their comments which demanded a more exclusive club, so we have kept the popular elements from The Portunus Club, and added new ideas, many of which came from our passengers."

There is an attractive range of benefits on offer for faithful P&O fans. The rewards start with the Pacific and Atlantic tiers, with member benefits including 5% and 7.5% discount on board respectively, and member cruises, escalating to 10% discount on board for Caribbean, Ligurian and Baltic tiers. Other benefits include a complimentary celebratory drink as the ship sets sail, a pressing service and discounted laundry. Early embarkation is also likely to prove popular, as are exclusive travel insurance offers, early booking offers and early cabin access.

One of the more tangible benefits will be the P&O-branded slippers, which, complete with their own take-home travel bag, are reserved for the four most exclusive tiers only. It should be remembered that anyone spotted wearing them will have spent between 100 and upwards of 250 nights aboard P&O’s ships – loyalty indeed.

This press release was distributed by ResponseSource Press Release Wire on behalf of Ambergreen in the following categories: Travel, for more information visit