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ZBD's epops in T-Mobile store in Austria

T-Mobile Austria has selected ZBD’s electronic shelf labels for 11 new concept mobile phone stores. The project, which commenced in Q4 2010, has been undertaken by ZBD’s partner in Austria, MMiT following a successful pilot. Each of the new stores will be equipped with ZBD's fully graphic epop 500 displays.

Following a highly successful 3-month trial, MMiT and T-Mobile now both agree that the new stores offer a completely new point of sale experience for customers and retailers alike. At present, T-Mobile's other stores use paper price tags for displaying price and phone information to the customers.

By introducing ZBD’s innovative ESL (electronic shelf label) solution, T-Mobile is making a move away from time-consuming, manually cut and costly paper labels, to this new highly integrated system. The new solution frees up staff to provide a much higher level of customer service while also lowering T-Mobile's carbon footprint by saving on paper costs as well as toxic inks and toners.

T-Mobile will be integrating the shelf labels directly into their current displays, creating a unique, elegant and seamless design. The new stores have been designed to position T-Mobile as a technology leader. Using ZBD’s epop 500 displays, price changes, inventory and new product information can now be seamlessly automated using ZBD's digital labels.

Commenting on the project, David Rogers, Sales & Marketing Director, ZBD, said, “T-Mobile has positioned itself as an innovator, and it has certainly achieved that by implementing our fully graphic electronic shelf labels in its new concept stores. T-Mobile has worked closely with MMiT to deliver a tailored solution that will provide them with a fast return on investment”.

About ZBD:

ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the global retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. ZBD's range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.

Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.

For further information on ZBD, visit

Media contact:

Sarah Hool
Tel: +44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile)|

ZBD Displays Ltd|Orchard Lea|Drift Road|Windsor|SL4 4RU|UK

This press release was distributed by ResponseSource Press Release Wire on behalf of ZBD Solutions in the following categories: Business & Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit