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An exciting promotion giving away up to £50,000 every single day for the next three months has been launched by Best Western.

On the home page of the website, entrants simply play an interactive game to find their perfect hotel. They then receive a virtual room key to their perfect hotel and this key could unlock a share of £50,000 that day.
Each day 100 lucky keys will be drawn and players who have one of these lucky keys will each receive £500

Entrants can play once a day using the same email address but as many times as they like during the promotion. No purchase is needed to enter the competition.

The promotion will showcase the personality of the 272 hotels throughout Great Britain as the entrant can choose from where they want to go, the type of hotel and things to do.

Tim Wade, head of marketing for Best Western, comments: “This is the first time that Best Western has run a promotion such as this and of this scale. It is a great opportunity for new and existing customers to win and is a fantastic mechanic for people to really get to know our hotels with personality.”

Best Western relaunched the brand in spring 2010 and this is continuing the ‘personality’ led activity for 2011. It is designed to encourage people to discover Best Western and really see the range of hotels and types of UK breaks that the group offers.

There are over 270 independently owned and managed hotels within the Best Western group in GB and over 4,000 worldwide, varying from country castles, stylish city boutiques, historic inns and grand manor houses. All feature fantastic service and a great welcome.

To book a stay at a Best Western hotels contact reservations on 0845 33 00 120 of for more information on joining Best Western contact the membership team on 01904 695400.

The Finders Keypers sales promotion was designed by Atom Marketing in Altrincham, Cheshire.


For further information, images and to request a press trip, please contact Claire Robinson, Natalie Cox, Emma Trimble or Gary Bramwell on 0161 923 4994 or email

Notes to Editors
Best Western is the largest group of independently owned and managed hotels in the UK and worldwide. Member hotels maintain their independence, charm and personality, while benefiting from being part of the Best Western brand. Hotels benefit from sales and marketing activity available to them by joining with like-minded independent hoteliers.

This press release was distributed by ResponseSource Press Release Wire on behalf of Make it Rain Ltd in the following categories: Leisure & Hobbies, Women's Interest & Beauty, Travel, for more information visit