Organic clothing company, Frugi has just launched its new range of discreet, frump-free breastfeeding clothes, and their customers are over the moon! Made from chemical-free organic cotton, with really flattering designs, the new clothes are just the ticket for nursing mothers who want to look stylish but also need something a little practical so that they can feed their babies easily.
The new breastfeeding dress comes in two gorgeous floral colourwashes. Based on the award-winning Diva Dress from Frugi’s previous collection, the dress has a discreet panel across the bust to enable mothers to feed their babies. The new Tieback Top and Nautical Stripe Top feature a clever under layer with vertical openings which Frugi customers absolutely love as they keep tummies covered up whilst feeding.
This range of breastfeeding clothes has only been available for a few days, but already the Frugi Facebook page is filling up with posts from happy customers, “My new breastfeeding tops arrived today and they are amazing! Totally gorgeous and a really lovely fit. I'm thrilled - thank you team Frugi!” says Libby Ray.
There is not a huge amount of breastfeeding wear available in the high street, compared with the amount of maternity wear, but for Lucy Jewson, founder of Frugi, it was really important that the company provided some clothes specifically designed for nursing mums. “For me, breastfeeding my new baby was one of the times of my life where I had the least self confidence,” she says, “not only did I have this tiny little baby depending on me when I didn’t really have any idea what I was doing, but also I felt really self-conscious – let’s face it, after giving birth you just don’t feel particularly beautiful, and the last thing I wanted to do was have all the wobbly bits on display!”
Frugi Mother Dresses have a panel around the bust that can be lifted for quick, easy access, and ties at the back for a perfect fit. The tops are a perfect length for keeping wobbly bits hidden with a double layer and vertical openings on the under layer for easy access. They can be worn as a maternity top as well, and you'd never know any of the collection was a breastfeeding top.
Frugi’s breastfeeding wear offers a real solution to women who feel the same way as Lucy did. The designs are well thought out to be both practical and discreet, and they look gorgeous and flattering too. Just what a new mother wants!
NOTES TO EDITORS:
Ethical and organic clothing company Frugi is 6 years old and based in Cornwall. Frugi creates two main seasonal collections and two injection ranges each year for Frugi Baby newborn to 2 years young (which includes the Cut4Cloth range of clothes designed to fit over cloth nappies) and Frugi Kids range for 2-8 years cheeky.
Frugi Mother, a range of frump free organic cotton breastfeeding wear, recently won Gold for “Best Feeding Bra/Top” in Practical Parenting and Pregnancy Magazine’s 2009/10 Awards
Images and company logo are available by contacting Emma at email@example.com
Interviews with Lucy and Kurt Jewson, co-founders and inspiring entrepreneurs, can also be arranged.
Tel: 01326 572828
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