Newly launched Twist’n’Shake® dual cap delivers freshly mixed drinks on demand
Pre-mixed bottled drinks are OK if you like the idea of a drink that was blended and bottled weeks - or maybe months - ago. And until now, it was simply impossible to imagine a bottle-sealed drink that you could mix when you wanted to, so that you could be sure your beverage would deliver a freshly mixed taste on demand.
Well that was the world before Twist’n’Shake® was introduced! This revolutionary new bottle-top unit fits onto a wide range of standard bottles used for drink delivery, and comprises a unique double chamber system. A simple twist of the top chamber (which is also the cap) releases the seal-tight waterproof bottom chamber’s flavoured concentrate or juice into the bottle; then a quick shake mixes the two liquids in the bottle - and the beverage is ready to drink!
Twist’n’Shake® gives consumers total control over their bottled drinks for the very first time, because they can decide when they want to prepare and consume it - plus they can be sure that the beverage they’ve just mixed will deliver the maximum taste, nutrition and freshness of a truly newly made drink. Twist’n’Shake® is manufactured by Heritage Foods International, a leading Australian drinks developer, and is being launched in the UK by Heritage Brands Limited, whose Technical Director, Dr Ketan Joshi, comments: “We’re confident that Twist’n’Shake® is going to be a major success with UK drinks manufacturers because it revolutionises the entire point-of-consumption drink delivery process. This generates a whole range of unique customer benefits that could dramatically increase product sales and profits.”
Heritage Foods International will tailor-make Twist’n’Shake® units according to individual customers’ particular ingredient specifications, and the company has a comprehensive in-house formulation facility that can handle both liquid and dry pre-mixes. Alternatively, Heritage Foods can supply its own flavouring bases, which have impressive bacteriostatic properties that enhance product safety and deliver long shelf life. Heritage Foods preservative/additive/caffeine-free formulations contain natural flavours, colours and sweeteners, are low carbohydrate and low-GI - plus formulations are applicable to an impressively wide range of markets, from leisure, sports and well-being drinks to health, anti-obesity and children’s beverages, and many more. The current 28mm Twist’n’Shake® model fits standard bottles, but a further 38mm model will soon be introduced to suit wider-necked containers.
Twist’n’Shake® will be exhibiting at the IFE Food Show at Excel in London on Stand S4932 on 13 – 16 March 2011. Further information about launch and distribution is available by contacting Roark McMaster by email: firstname.lastname@example.org, or +44 (0) 1273 782664.
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