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Gilda & Peal for Fox & Rose

Fashion-led Designer Lingerie Retailer Introduces New Season With Innovative ‘Get The Look’ And Adds British Label Gilda & Pearl and Cult label Princesse Tam Tam To Its Collection

London, 14th March 2011 – Online luxury lingerie retailer Fox & Rose ushers in an exciting new season with a dazzling array of international and home grown labels that will appeal to anyone in search of fashion led luxury lingerie. Welcoming Gilda & Pearl, Princesse Tam Tam and newcomer Shelle Belle Couture onto their site along side there already established line up, their customer will be able to enter a virtual world filled with spring/summers most desirable underpinnings.

A riot of vibrant colour awaits from lustrous pinks and rich Bordeaux reds to zesty citrus tones and of course the ubiquitous whites and ivories synonymous with summer and brides enjoying their very own fashion moment with the upcoming royal wedding. Of particular note is Princesse Tam Tam’s zingy line entitled ‘Columbe’, featuring a green tulle with cloud motif, sure to appeal to those who like to make a bold style statement. For something entirely decadent, but still on trend in a siren pink, one could opt for this seasons hottest bra entitled ‘Tease’ from the eponymous Fleur of England. Crafted from an exquisite Leaver’s lace with wide silk underband this piece is both beautifully conceived and masterfully constructed.

Shell Belle Couture’s new collection entitled ‘Voyage’ is destined to appeal to anybody with a soft, romantic, feminine side. Perfect for any would be brides. Inspired by a love of the 1930’s each couture inspired piece is crafted from a vintage spot tulle with meticulous lace applique detailing.

Fox & Rose are also excited to announce their first collaboration with British label Ell & Cee in producing a small line exclusive to their site. The collection featuring an on trend coral pink lace with grey trim and contrasting black detailing strongly reflects both parties and is set to become a firm favourite for those seeking something completely unique to underpin their summer looks.

Customers can now buy directly from this seasons lifestyle pictures shot by international photographer Andrew Woffinden, in the newly created ‘Shop The Look’ section, as well being able to view the products close up, on a model, lightbox and catwalk video. With new collections from favourite brands including Mimi Holliday, Eberjey, Rosy, Fifi Chachnil and Damaris, Fox & Rose has beautiful lingerie to inspire any mood.

# Ends #

Notes to editors:

About Fox & Rose (

Championing British-led design and optimum fit, Fox & Rose aims to be the leading online retail destination for luxury lingerie and designer underwear. Original photography and high definition catwalk videos of its carefully chosen collections, and an advice and trend-spotting blog, provide customers with a distinctive and unique online shopping experience. A selected range of brands are available including: Fleur of England, Ell and Cee, Fifi Chachnil, Else Lingerie, Fred & Ginger, Lascivious, Tallulah Love, Cosabella and Eberjey.

The name Fox & Rose is inspired by the online store’s customer. Every woman has two sides: The Fox is drawn to seductive, racier items, The Rose to elegant, more understated pieces – Fox & Rose responds to both sides of a woman’s character, catering for any occasion or mood.

Emerging British talent

Fox & Rose aims to work with the most talented graduates each year, giving them the opportunity to exhibit their work on the website’s Designer Spotlight and providing a showcase for innovation and new talent. Fox & Rose has teamed up with De Montfort University, the only university in the world to offer a BA in Fashion Contour Design (now in its 60th Year).


For further information, images or samples, please contact Amanda Lorenzani, Alexandra Miro:

This press release was distributed by ResponseSource Press Release Wire on behalf of Fox & Rose in the following categories: Men's Interest, Women's Interest & Beauty, Consumer Technology, Retail & Fashion, for more information visit