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New Thrutu application helps operators combat the threat of OTT

CTIA Wireless 2011, Orlando, FL, March 22, 2011 – Metaswitch Networks, a multi-award winning supplier of next generation infrastructure and applications to network operators, will use CTIA Wireless 2011 to showcase a complete suite of mobile applications that allow operators to strike back against the threat of Over The Top (OTT) competition. This suite is now complemented by Thrutu™, a unique in-call content sharing application that is being made available to service providers for the first time.

The Metaswitch suite of mobile applications brings the best of unified messaging and advanced call features to a subscriber’s existing mobile number. Examples include granular call control, desktop application integration, softphone-twinning, mobile centrex and instant multi-party conferencing. This unique suite is now complemented and extended with Thrutu, a client/cloud application that promotes longer call times by creating an environment for single-click, impulsive sharing, seamlessly integrated with the call-in-progress screen.

“We know that operators want to extend the phone call, and earn a recurring revenue share of mobile applications, but to date most of those dollars are flowing to OTT providers,” commented Kevin DeNuccio, CEO at Metaswitch Networks. “With applications like Thrutu, we’re not only changing the conversation but changing the game. Service providers can leverage our products, service and real-world experience to quickly integrate branded OTT and network-based applications into their own competitive mix.”

Metaswitch will also highlight network infrastructure solutions that enable application interworking across disparate mobile networks, as well as products that simplify the current complexities of scalable SIP session routing. The Metaswitch Service Broker continues to help operators cost-effectively deploy existing applications onto new networks (and vice versa) while the Metaswitch SIP Session Router offers a highly scalable, centralised and fully redundant solution to the rapidly increasing problems of SIP route table management in high-growth traffic and end-point environments.

To understand how to become “Upwardly Mobile” with Metaswitch’s portfolio of wireless carrier solutions, visit Metaswitch in Orlando this week at CTIA (Booth 5078).

Resource Links:

- Learn more about Thrutu
- Learn more about SIP Session Router
- Learn more about Service Broker

Metaswitch Networks

Metaswitch Networks is a leading provider of the technologies and solutions that are powering the migration of communications networks to open, next-generation architectures. Hundreds of network operators worldwide depend on its reliable, scalable carrier systems solutions, while its high performance, fault-tolerant software technologies are licensed by all the world's leading communications equipment manufacturers. For more information, please visit

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Carol Daniels
Metaswitch Networks
+1 (510) 589-5074

Europe, Middle East and Africa
David Evans
Cohesive Communications
+44 (0)1291 626200

North America
Neila Matheny
Engage PR
+1 (510) 748-8200 ext. 215

Caribbean and Latin America
Veronica Henley
Innovati Marketing
+1(305) 776-0455

Copyright © 2011 Metaswitch Networks. “Metaswitch” is a registered trademark. Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.

This press release was distributed by ResponseSource Press Release Wire on behalf of Cohesive Communications in the following categories: Computing & Telecoms, for more information visit