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rugby union’s LV Cup

Online accounting firm has tackled the world of high profile advertising, with its apt logo providing the backdrop to Gloucester’s triumph in rugby union’s LV Cup final on Sunday. has come a long way since launching in April 2009. As the accounting firm for small businesses recently reached the 1,000th customer mark, founder Darren Fell decided to ramp up promotional activities.

“We’ve grown at an exceptional pace since launching less than two years ago, reaching break-even point last October,” said Fell. “What this advertising represents is the next stage in showcasing our innovative online accounting service to small businesses across the UK.”

The Brighton-based firm was valued at £4 million last year following a further £500,000 investment from entrepreneurs Paul Birch, co-founder of Bebo, and former Skype chairman Michael van Swaaij.

As Gloucester emerged victorious, scoring 34 points to Newcastle’s 7, Fell is hopeful that won over a few spectators.

“The match was played in front of almost 7,000 spectators and went out live on Sky Sports 4,” he continued. “We’ve already seen a spike of interest from freelancers and small business owners who also happen to be passionate rugby fans.”

About combines a team of expert accountants with ridiculously easy-to-use online accounting software. Designed specifically for freelancers, contractors and small businesses, is more than just accounting and is a vital business tool. The accountant and software service is available for a fixed monthly fee of £59.50. For this, users can invoice, add expenses, have their annual accounts and returns prepared and see the exact health of their businesses instantly with a fun, innovative and simple-to-use website with banking grade security. is the next generation of accounting which replaces the traditional accountant. It takes the pain out of accounting and helps people live the entrepreneurial dream. won ‘Innovation in Business’ at the Brighton and Hove Business Awards 2009 and is founded by online entrepreneur Darren Fell. Fell appears in the 2008 Courvoisier ‘The Future 500’ in association with The Observer’; a league table of the UK’s most talented business people and was also named Entrepreneur of the Year at the Sussex Business Awards 07/08. High profile online entrepreneurs – Bebo’s co-founder Paul Birch and former Skype Chairman Michael van Swaaij – are investors in the company.

For further information please contact:

Claire Armitt
01273 779449

This press release was distributed by ResponseSource Press Release Wire on behalf of Flannel Communications in the following categories: Consumer Technology, Personal Finance, Business & Finance, Computing & Telecoms, for more information visit