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The GDST's new visual identity


Media contact: Paul Fox
FONDA 020 7565 2065

LONDON, 8 April 2011 – GDST, the leading network of independent girls’ schools in the UK, has implemented a new brand identity through FONDA, the London based design consultancy. The new identity is a more accurate reflection of it market-leading position and is part of a programme to raise the organisation’s profile.

Amanda Riddle, GDST’s Director of Communications said:
‘The GDST leads the way in girls’ education but we felt that our visual identity didn’t clearly communicate this. We were keen have a look that reflects our dynamism and the strength of our network and ensures that our name is more consistently communicated across our 24 schools and two academies’.

Paul Fox, managing director of FONDA, said:
‘The new identity is a more accurate portrait of the organisation and is easier to implement consistently and effectively across a range of media. We have introduced guidelines that ensure that; at the same time respecting the branding of the individual schools.
The new brand system also encompasses the GDST Alumnae Network which now has a new name as well as a new look.’


Notes to editors:

FONDA is an independent London based design agency with specialist expertise in brand identity creation and management. The agency has a strong reputation working for professional partnerships, charities and business-to-business marketing. Clients include the Royal College of General Practitioners, the National Measurement System, the Civil Service Benevolent Fund and Interserve Plc.

GDST is the leading network of independent girls’ schools in the UK, with nearly 4,000 staff and 20,000 students between the ages of three and 18. As a charity that owns and runs a network of 24 schools and two academies in England and Wales, it reinvests all its income in its schools. http//

This press release was distributed by ResponseSource Press Release Wire on behalf of FONDA in the following categories: Children & Teenagers, Women's Interest & Beauty, Education & Human Resources, Media & Marketing, for more information visit