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To be recognised as one of the top 100 tech start-ups in Europe, at this early stage in our development is a great honour.

Cognitive Match is awarded by The Telegraph as the Top 100 tech start-ups

UK 11 April 2011 Cognitive Match, the market leader for integrated ads and onsite targeting, was awarded as one of the Top 100 most promising technology start-ups in Europe by The Telegraph.

The Tech 100 awards were developed by The Telegraph (partnered with TechCrunch) to create the most authoritative and trustworthy guides to promising tech start-ups in Europe. Since the announcement in December 2010, entrepreneurs from all over Europe have submitted applications to an expert panel of judges. Now that all of the applications have been reviewed, the 100 most promising companies have been named and shortlisted on The Telegraph’s website.

Cognitive Match entered with their integrated onsite and predictive targeting solutions which are used by companies like the Financial Times, Yahoo!, Net-A-Porter, and JustGiving to maximise visitor engagement, conversion and sales through their digital marketing activities. Having only entered the market in 2009, Cognitive matches momentum, innovation and results were recognised by The Telegraph panel.

Founded by Alex Kelleher, a serial entrepreneur, who had previously founded web agency Vivid Edge and Touch Clarity, which was sold to Omniture (now Adobe), Cognitive Match have been able to unite online ad and onsite content targeting decisions to drive greater performance of online marketing spend.

Alex Kelleher said “To be recognised as one of the top 100 tech start-ups in Europe, at this early stage in our development is a great honour. What is particularly pleasing is that a UK-based team can have its technology recognised by such a global panel of ‘tech royalty’”.

The judging panel was made up over 30 leading names in technology including representatives from Microsoft and Facebook. The Winners will be announced on April 12th 2011 to expectant hopefuls.

About Cognitive Match

Founded in 2009, Cognitive Match's integrated onsite and ads predictive targeting solution has helped companies like Financial Times, Yahoo!, Net-A-Porter, Guardian and JustGiving maximise visitor engagement, conversion and revenue from their digital marketing activities.


Emma Naylor or Paul Maher
+44 (0) 208 237 1104

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