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The first underwear-only private buying club

London, 11th April 2011 – Online luxury lingerie retailer, Fox & Rose, has announced its next 7th Floor Members Club Secret Sale event. Starting at 8am on Tuesday 12th April and lasting for just 48 hours, members of the uber-cool British designer underwear store will be treated to amazing discounts on the Crème de la Crème of leading UK luxury lingerie labels Damaris and Fleur of England. To take part in the secret sale, sign up is simple at Fox & Rose 7th Floor (

The first underwear-only private buying club, members are treated to exclusive, timed discounts on a hand picked selection of the most beautiful lingerie, sumptuous loungewear and exquisite nightwear to be found.

The next timed sale will take place at 8am on Tuesday 12th April and will last for just 48 hours and Fox & Rose is offering members an irresistible 70% off fabulous collections from decadently glamourous Damaris and the fabulous Fleur of England. It will be mouse pads at dawn as members across the UK, Europe, Australia and the US will be poised at their computers eager to bag a bargain.

Fox & Rose will be running the secret sales on a regular basis with each event starting at 8am on weekdays lasting for 48 hours only. Members are alerted about the sale via email, which includes full descriptions of the luxurious goodies on offer.

Signing up is simple and anyone keen to replenish their top drawer with stunning bargains from the world’s finest lingerie can join at Fox & Rose’s 7th Floor Members Club via a simple sign up (

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Notes to editors:
About Fox & Rose (
Championing British-led design and optimum fit, Fox & Rose aims to be the leading online retail destination for luxury lingerie and designer underwear. Original photography and high definition catwalk videos of its carefully chosen collections, and an advice and trend-spotting blog, provide customers with a distinctive and unique online shopping experience. A selected range of brands are available including: Fleur of England, Ell and Cee, Fifi Chachnil, Else Lingerie, Fred & Ginger, Lascivious, Tallulah Love, Cosabella and Eberjey.

The name Fox & Rose is inspired by the online store’s customer. Every woman has two sides: The Fox is drawn to seductive, racier items, The Rose to elegant, more understated pieces – Fox & Rose responds to both sides of a woman’s character, catering for any occasion or mood.

Emerging British talent
Fox & Rose aims to work with the most talented graduates each year, giving them the opportunity to exhibit their work on the website’s Designer Spotlight and providing a showcase for innovation and new talent. Fox & Rose has teamed up with De Montfort University, the only university in the world to offer a BA in Fashion Contour Design (now in its 60th Year).

For further information, images or samples, please contact Amanda Lorenzani, Alexandra Miro:

This press release was distributed by ResponseSource Press Release Wire on behalf of Fox & Rose in the following categories: Men's Interest, Women's Interest & Beauty, Consumer Technology, Retail & Fashion, for more information visit