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Some departments are doing 25% more business quarter over quarter because we have actionable, timely intelligence

-A move to sales-i over a year ago has transformed sales & customer intelligence at Kramer & Leonard Office Products–

Chicago, USA – April 11th, 2011 – sales-i, the sales & customer intelligence service for office-based and front-line sales people, has today announced that Kramer & Leonard, the office solutions specialist founded over 28 years ago, has underpinned its sales operations with sales-i and is reaping visible successes.

Kramer & Leonard prides itself on personalized customer service and has grown its business over two decades through keen pricing, efficient distribution and timely and responsive service levels. Technology solutions have played their part in keeping customer service and satisfaction levels high too but none more so than the implementation of sales-i, which Kramer & Leonard signed up to over a year ago. General Manager, Bill Vendramin explains, “Our experience with sales-i has been akin to going from a tricycle to Concorde!” Before sales-i the business had created a custom application that delivered CRM capabilities to keep track of which customers had received the thousands of catalogs and flyers mailed by Kramer & Leonard. It was a basic system but an improvement on the manual system that had been in place before where each sales rep maintained their own customer relationship data.

“We had experience using a traditional reporting tool but then we switched to sales-i and that changed everything,” adds Bill. “We now have an integrated, 360 degree view of the customer though sales-i’s customer intelligence capability. Intelligence captured in the field by our sales reps on their iPads is fed back into our email marketing system, Constant Contact, so we target mail our customers and prospects with accuracy. Many of our reps are also using sales-i’s sales intelligence features for drill downs on sales opportunities, margins, who is buying what and who isn’t. It is such an innovative product.”

Bill’s team has really taken well to sales-i with one of his highest achieving sales reps using sales-i daily on his iPad to check on accounts and then showing the customer their account review on screen using the sales-i ‘customer view’. sales-i alerts are identifying any accounts with a drop in gross profit margins and where one product line is being bought but not another – all delivering valuable, actionable insights to the sales teams’ mobile devices.

“We are delighted with sales-i. Some departments are doing 25% more business quarter over quarter because we have actionable, timely intelligence. Our campaigns are now targeted based on knowledge rather than guesswork and so our customer communications are more focused and relevant to the customer, a win-win for everyone. This is a very powerful sales and customer intelligence tool.”

Kevin McGirl is co-founder of sales-i and delighted with Kramer & Leonard’s progress. “Bill and his team have really embraced sales-i and they are reaping the rewards they deserve. They use the intelligence that sales-i delivers and integrate it into targeted communications in Constant Contact so very focused and very relevant and generating high returns. Using sales-i on iPads gives instant updates and is also very engaging with customers who can’t fail to be impressed by the sales reps’ knowledge of their account.”

More about Kramer & Leonard Office Products can be found at

About sales-i

sales-i© is a sales and customer intelligence service for frontline sales people. Through sales-i, sales professionals are equipped with customer buying behavior alerts which are delivered by email and text messaging, empowering them to make better informed, personalized and faster decisions which maximize repeat sales and reduce customer slippage.

sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis.

Sales and marketing organizations rely on sales-i to maximize their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behavior know-how resulting in more intelligent, profitable selling.

sales-i is a privately held company with offices in Chicago, USA and Solihull, UK. For more information about sales-i visit or email

PR Contact:

Carina Birt, Sarum
PR for sales-i
+44 1722 411150

This press release was distributed by ResponseSource Press Release Wire on behalf of Sarum PR in the following categories: Business & Finance, Computing & Telecoms, for more information visit