UK based firm, Caroco Internet Marketing, has just completed a 3 month project to design and build an SEO website for abusiness management software provider. The priority for the site is lead generation to drive demos of the software, so SEO has been central to its development.
Modus IT is an SME specialist software development company, run by a team who have all had hands-on experience running and advising small businesses. They have developed a business management software solution for small and medium-sized companies that is affordable, allowing their clients to operate the kind of efficient systems normally found in large organisations.
A crucial part of the sales process is to be able to demonstrate the product to clients in a 1-hour meeting. Leading up to this, clients need to be able to understand some of the features and benefits of the product via the website, and at the same time the website needs to drive enquiries and demo bookings.
The brief was to create a site which looks, modern and professional, enabling users to access product information depending on the specific drivers of their business – whether that be sales, marketing, purchasing, manufacturing, service, or stock control. The SEO campaign needed to maximise visits to the site in order to increase requests for product demo meetings. Maintenance of the site needed to be handed over to the Modus IT account management team, so a CMS was essential.
The approach was to create simple site architecture to focus on key messages. In particular, to prioritise lead generation through the prominent use of a call to action to book a demo. The portal style, along with a palette of colours and design templates helps to create a modern and professional look and feel. Importantly, the copy needed to be jargon-free, so was all written using straightforward language, and supported with visual content, graphics and product demos to bring it to life.
SEO has been at the forefront of the design, and the subsequent campaign to drive leads into the site utilises keywords identified through consultation with the client, and subsequent market analysis. Modus IT will benefit from ongoing SEO consultancy provided by Caroco Marketing, to ensure that they keep improving in search rankings.
Caroco chose to use the Contao CMS system, and since the site has gone live has trained the team at Modus IT so that they can carry out any site updates in future.
Caroco Marketing Limited
Caroco Marketing provides a range of strategic and technical services that help companies improve their Internet marketing. By helping companies be strategic about their on-line positioning, they can ensure that clients deliver a consistent brand message across all elements, get noticed and are always original and up-to-date.
4200 Waterside Centre, Solihull Parkway
Birmingham Business Park, Birmingham, UK
Telephone: 0844 585 4906
Contact: Nigel Copley
Services offered: Online marketing consultancy, Website design & copywriting, SEO, PPC, Affiliate marketing, Social Media marketing, Website analytics
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