Jack Wolfe, 011+1+786-326-6763
MIAMI, FL USA – Miami-based Pollo Tropical® (pronounced PO-yo Tropi-CAL), a subsidiary of Carrols Restaurant Group, Inc., (NASDAQ: TAST), is planning to expand its unique restaurant concept to the United Kingdom and is seeking either a National Area Developer of multi-unit franchisees for key metropolitan areas.
The Pollo Tropical International Franchising initiative is being led by Marc Mushkin, its Senior Vice President of International Development. According to Mr. Mushkin, Pollo Tropical is seeking seasoned franchise candidates with experience in the hospitality industry and the capabilities to enter into multiple-unit agreements.
The UK is one of the international markets the company has identified where brand familiarity exists from high levels of trade and tourism to Pollo Tropical’s home state of Florida. “Adding to that brand familiarity is the documented popularity of chicken brands in the UK and the country’s increasingly multi-cultural demographics, all combining to make it a desirable market for Pollo Tropical,” Mr. Mushkin said.
According to Visit Florida – Florida’s official tourism marketing corporation – 1,238,000 tourists from the United Kingdom visited Florida in 2009. Additionally, Visit Florida expects an increase of United Kingdom visitors to Florida once final 2010 statistics are released, as the first three quarters of 2010 reported 953,000 visitors to Florida from the United Kingdom.
Pollo Tropical owns and operates over 90 restaurants in the United States and has had longstanding franchised restaurants in Puerto Rico and Ecuador. Under its new international franchising initiative the company has recently opened franchised locations in Honduras, Trinidad and the Bahamas and has entered into development agreements for Panama, Venezuela and the Netherlands Antilles. Further development in the Caribbean and in Central and South America is planned, with growth in other regions of the world planned to follow.
“The Pollo Tropical Caribbean-inspired menu, featuring its signature citrus-marinated grilled chicken and many other freshly made items, has huge appeal to today’s health-conscious consumer. The brand’s outstanding unit economics and differentiated food offerings make it a great addition to operators of others brands interested in diversifying their businesses,” said Mr. Mushkin. “There are nearly 50 delicious items to choose from on the Pollo Tropical menu that features healthful, fresh ingredients and many made-from-scratch dishes.“
The first Pollo Tropical opened in 1988 in Miami. Over the years, the brand has expanded its company operations throughout Florida and has recently branched out to the northeast U.S. with locations in New Jersey.
In addition to the concept’s signature grilled chicken, the Pollo Tropical open flame grills are busy with wings, shrimp and ribs. Along with the traditional Caribbean white rice and beans, a variety of other side dishes are also featured and regional variations have been developed for each new country and region where the brand has been launched. Pollo Tropical is also known for its often-imitated-but-never-duplicated line of TropiChops®, which feature a choice of white or yellow rice topped with tender grilled chicken breast or other options such as roast pork or fresh vegetables. Rounding out the menu are the brand’s award-winning Caesar salad, a hearty Caribbean Chicken Soup, wraps, sandwiches and a selection of desserts and beverages as well as breakfast options for certain markets.
“Pollo Tropical prides itself on fresh, homemade, flavorful food that is known as an incredible value,” said Mr. Mushkin. “This is a brand perfectly positioned for today’s and tomorrow’s consumer.” If you believe you qualify and would like to request more information about this opportunity, visit www.pollotropical.com and click through to “Franchise Opportunities.” Please note that inquiries are only answered when the on-line inquiry form is filled out completely.
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