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Royal Wedding fever continues to grip the nation and if sales of ColourVUE Union Jack contact lens (£17.99 from are anything to go by it seems UK men and women are planning to watch William and Kate say ‘I do’ through patriotic eyes.

Selling over 500 pairs a minute in the last week, these crazy lens have been so popular, more stocks had to be ordered of these instant eye enhancers in advance of the nuptials next week and demand has even attracted bidders on eBay.


ColourVUE also looked at sales, split by region to find out which areas were the ‘most’ and ‘least’ patriotic and were astonished by the findings! Surprisingly, London was revealed as one of the least patriotic regions with Birmingham revealed as the clear leader. Those living in Brighton were the most patriotic alongside Newcastle and Essex.

Top 5 most patriotic

1. Brighton
2. Newcastle
3. Devon
4. Essex
5. Yorkshire

Top 5 least patriotic

1. Birmingham
2. Nottingham
3. Bradford
4. Liverpool
5. London


ColourVUE is the leading designer of coloured fashion eye accessories, these hip fashion ‘must haves’ are made with a patented hydrogel technology material offering exceptional comfort and hydration.

Expertly made and beautifully designed they conform to strict European safety requirements and come in a huge range of lens design including Basics coloured fashion lenses, Glamour, Big Eyes, Fusion, 3 Tones, Stars & Jewel, Crazy coloured lenses and UV Glow.

Striking and perfect for ‘getting the look’ these lenses won’t correct your eyesight but they will change your eye colour literally in the blink of an eye from brown to blue, from bigger to glitter faster than you can pop on your false eyelashes.

For your eyes only – tips and advice
No, you can’t swap them with your mates. Nor sleep in them, nor swim in them. You must also practise proper lens care, which means cleaning and soaking them every night - no exceptions. So to keep lenses free from bacteria, germs, dirt and protein, ColourVUE recommend Max OptiFresh Premium Multi-purpose Solution to rinse and soak (no rubbing involved), and you get a free lens case with each bottle. For dryness-prone eyes, there’s also Max OptiFresh Re-Wetting Eye Drops to moisturise, refresh, and also flush away irritants, blurring and discomfort. The solutions are peroxide-free, so they won’t cause colour-fade.

Most ColourVUE lenses last 3 months and cost from £14.99, so they not only last three times longer than the more usual £10-£20 monthly lenses, but work out better value (i.e. £5 per month). The Crazy Lens designs are initially pricier, costing up to £27.99, but as they last a whole year their overall value works out even cheaper (less than £2.50 per month).

DO: wash hands before handling; clean and disinfect lenses after every use; immerse them fully to prevent dry-out/damage/discomfort; call your optician if you develop irritation, pain, swelling, blurring or vision disruption; and always insert your lenses before doing your eye make-up, but also take them out before cleaning it off.

DON’T: use tap water or saliva on lenses; don’t insert them into already irritated/infected eyes; don’t re-use used soaking/cleaning lotion; don’t wear lenses for longer than recommended; and don’t swim or sleep in them - or swap them with friends (unless they’ve never been worn).

Further information from:
Wendy Campling/ Nicola Boniface /Sarah Blinco/ Tania Row/ Kerry Anderson
Tel: 020 8686 8441 / 020 8256 0571
E-mail: / / /

This press release was distributed by ResponseSource Press Release Wire on behalf of Sparkle PR in the following categories: Men's Interest, Women's Interest & Beauty, Retail & Fashion, for more information visit