GigaVUE-2404 mid-density 10G Data Access Switch and iMarker platform deployed and generating revenue from new innovative services for telecom operators
London – May 4th 2011 – Gigamon®, the leading global provider of Intelligent Data Access Networking® has today announced that it has been selected by VSP iMarker to provide secure access, and consolidation of traffic, for its target-based advertising service platform. The combined iMarker and Gigamon solution allows iMarker’s telco partners to create new sources of revenue from their subscribers, by offering innovative services such as target-based advertising amongst others.
The service has already been deployed in several telecom operators’ networks across Russian Federation, including OJSC Svyazinvest regional telco companies (MRK).
“By employing Gigamon’s intelligent data access network architecture, iMarker has now been able to efficiently connect its platform to telco partner networks in a cost effective manner, while providing room for future growth,” said Vitaly Sattarov, CTO of iMarker.
Using Gigamon GTAP optical TAPs and GigaVUE-2404 intelligent data access switches, iMarker and engineers from its telco partner’s were able to connect to highly utilised 10G Ethernet core network links to aggregate, filter and intelligently load-balance subscriber traffic consisting of over 100,000 subscribers per network link, for analysis by the iMarker platform. A brief that outlines this solution is available on the Gigamon website.
“Without the capabilities of the GigaVUE® intelligent data access switch, iMarker would not have had the necessary data visibility to its network tools given the distributed nature of telco networks and the sheer amount of subscriber traffic on the 10Gigabit Ethernet links,” said Ted Ho, Gigamon’s CEO. “The ability of the GigaVUE® intelligent data access switch - to aggregate and intelligently map traffic from multiple 10Gigabit Ethernet links and load-balance that data across several instances of iMarker interfaces - provided a cost-effective and scalable deployment solution for this innovative platform.”
Gigamon® provides purpose-built appliances that enable visibility and deliver critical packet-flow information across data networking infrastructures. As the industry leader and creator of the Intelligent Data Access Networking® market space, Gigamon has patented technology that enables intelligent visibility for data networks, where other solutions fail. The GigaVUE® line of data access switches eliminate SPAN port contentions, extend tool utilization, enable production network monitoring, and lower total cost of network ownership. Founded in 2004, Gigamon has sold thousands of units to customers in over 40 countries around the globe. For more information visit www.gigamon.com
iMarker (www.imarker.ru) is an innovative Internet-based advertising service in Russia, providing its customers unique targeting functionality based on location, gender, age and other parameters of the target audience. The service was launched in March 2011 and is operated by CJSC Virtual Service Provider.
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