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Following on from last month’s announcement that First Choice will become the UK’s first mainstream holiday company to offer 100% of its hotel and resorts on an All Inclusive basis, its Summer 2012 holidays are now available to book. The leading operator has also unveiled the first of its new look brochures today.

The first two brochures to be launched are First Choice’s Tropical and the Summer Sun Preview brochures. Both feature some exciting new additions, including a new Holiday Village in Menorca and the opening of four new SplashWorld properties. There will also be ten new regional flying routes for First Choice for Summer 2012, so customers can choose from a great selection of destinations to jet off to from their doorstep.

All First Choice brochures, including the two just launched and those expected later this summer, will now all fit into three categories - Silver, Orange and Jade. The colour of the brochure will indicate what type of hotel included in the brochure, to make it easier for customers and agents to select the perfect holiday for themselves and customers. Silver brochures indicate it includes a great selection of with premium hotels/resorts. Orange brochures are for First Choice’s differentiated and exclusive hotels and resorts and will be used for Holiday Village and SplashWorld brochures. Jade brochures are filled with standard All Inclusive hotels and resorts, such as the new Tropical and Summer Sun Preview brochures and so everything is in one place for customers, it will also feature differentiated product.

First Choice will be the first mainstream travel brand to offer 100% of its holidays on an All Inclusive basis. All its holidays will include flights, in-resort transfers, hotel accommodation, three meals a day and unlimited local drinks as standard. All Inclusive is the fastest growing area, and First Choice will be offering a number of different options to suit a range of budgets. Market sales of all-inclusive holidays has risen by 32% over the last five years and over 65% of First Choice’s programme for summer 2011 is already all-inclusive. The new programme builds on this primarily by transferring a range of all-inclusive properties from its sister brand Thomson into the First Choice portfolio, and aims to give the two respective brands increased focus and clarity.

NEW: Preview Summer Sun – Summer 2012 (May to Oct 2012)
This Jade coloured brochure features an exciting new range of properties for Summer 2012.

It introduces the new 4 Sun Holiday Village Menorca. The Club Turquesa Mar in Menorca is receiving a family friendly make-over this winter, getting kitted out with all the high-ropes and child care facilities to ensure it meets the standards expected of a Holiday Village. It is scheduled to open in May 2012. With unbeatable childcare through the First Choice Kids Clubs, the ASA Swim Academy, Football and Stage Academy as well as the fun filled In2Action Activities, it is hoped that the new property will continue to enjoy the same success and popularity as the other Holiday Villages. With its opening, First Choice will have 11 Holiday Villages in its programme.

First Choice is also extending its SplashWorld range again for Summer 2012 with the introduction of four new SplashWorld units. The new properties include the 4 Sun Aqua Nevis Clubhotel, Bulgaria, the 3 Sun plus Tropicana Splash, Hurghada in Eqypt and the 4 Sun plus Iberotel Makadi Saraya, Hughada in Egypt. These properties all have waterparks on site, as First Choice know just how important having a great pool is to kids on holiday. The 3 Sun plus Parque Cristobal & Siam Park, Tenerife is also joining the SplashWorld programme and will include unlimited access to one of the best water parks in Europe, Siam Park. All new additions for 2012 score 10 out of 10 on Tommy’s, First Choice’s waterslide tester, Splash-o-meter.

First Choice’s Summer Sun Preview brochure also gives a taster of the All Inclusive resorts that will be available for Summer 2012, these include:

• 3 Sun Hotel Calypso in Costa Dorada, Spain – featuring First Choice’s renowned Kids Clubs
• 3 Sun Sunshine Village Apartments, Crete
• 3 Sun Club Negris Beach, Dalaman, Turkey
• 4 Sun Can Garden Resort, Antalya, Turkey
• 3 Sun Sur Menorca Hotel, Menorca
• 3 Sun plus – Sun Palace, Rhodes

The Summer Sun Preview Brochure also unveils the new flying routes from regional airports that will be available from May 2012. These include:
• NEW: Flights to Boa Vista and Marrakech from Birmingham. These extra flights to Boa Vista mean Thomson Airways will be stepping up and offering six flights per week to Cape Verde. Available from Gatwick, Manchester, Birmingham and Glasgow. Flying days are Mon, Wed, Thurs and Sun, with increased regional flying and 10 and 11 night holidays are now available
• NEW: Flight to Porto Santo from Manchester
• NEW: Flights to Menorca and Lanzarote from Bournemouth
• NEW: Flight to Kos from Bristol
• NEW: Flight to Sharm el Sheikh from Exeter
• NEW: Flight to Kos from Stansted

NEW: TROPICAL November 2011 to October 2012

This new-look Jade coloured brochure features a fantastic range of long haul holidays. It includes new regional flying routes to Cayo Santo Maria from Manchester and Cancun from Edinburgh, bringing the total number of UK long haul departure airports to eight – more than any other UK airline, offering customers increased choice and flexibility.

Just because First Choice will be All Inclusive from May 2012, it doesn’t mean its great selection of Tours and Twin Centres will vanish. The new Tropical brochure includes a brand new Twin Centre in the Maldives, where you can select from two different islands to stay on during your holiday. There are also three new safari and stays to choose from in Kenya – the 3 night Ndogo Adventure, 2 night Tsavo Encounter or the 3 night Taste of Kenya tour. You can couple a beach holiday with a safari to take in all the different delights of Kenya.

Other tours will include three and seven night tours in Mexico, a selection of Dominican Republic Twin Centres, plus Havana Twin Centres from any of our resorts in Cuba.

The First Choice new All Inclusive long haul programme will also include the 5 Sun Grand Palladium Colonial Kantenah, Mexico.


Notes to Editors:

The following May Edition brochures will all be launched on 5 May 2011:

• First Choice Summer Sun Preview
• First Choice Tropical

For more information, or images, please contact Louise Evans on or call 01582 645369.

This press release was distributed by ResponseSource Press Release Wire on behalf of TUI UK in the following categories: Leisure & Hobbies, Travel, for more information visit