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London, UK – 18 May 2011 – Alterian, the leader in customer engagement technology and solutions, today announced its partnership with Greek partner, Business as a Service (BaaS), and the development of its social media monitoring tool SM2 to include the capability to track conversation sentiment in Greek. This will be the 60th language that SM2 detects with sentiment analysis in 24 languages, cementing Alterian’s position as the leading provider of social media monitoring for global markets. Alterian SM2 will be the first social media monitoring tool that tracks conversation sentiment in Greek.

With a population of 10.8 million, and 4.9 million ( 46.2%) actively online, the Greek market holds a number of new opportunities in the social media monitoring space. Since January, Alterian has worked alongside BaaS, a specialised business intelligence company, to programme the Greek dictionary and co-develop the Greek sentiment analysis as well as perform thorough tests to ensure results are accurate.

Bob Barker, VP of Corporate Marketing and Digital Engagement at Alterian believes that this is a positive development for global social media monitoring services:

“Social media monitoring has become an important tool for all marketers around the globe who are utilising it to learn more about the individuals in their audience and be able to better target the messages that they send to them. The internet isn’t restricted by geographical boundaries, so there is no reason why social media monitoring should be held back by differences in language. Alterian understands that there is a huge need in all global markets for accurate and effective social media monitoring services. By offering the most comprehensive language and sentiment capability available on the global market we are ensuring that social media monitoring can grow on both a local and global scale.”

Alex Casanis, Chief Executive Officer of BaaS continues:

“There is a clearly defined need from Greek businesses to be able to fully utilise social media as a business tool, however until now we have not been able to do so. Alterian caught our attention not only because it offers the most advanced Social Media Monitoring solution, but also because we strongly trust that its resources – both human and technical – guarantee a successful partnership. We look forward to working with them and the many Greek businesses that will benefit from this development”

For a comprehensive list of SM2 v5.0 capabilities visit

About Alterian

Alterian (LSE: ALN) enables organisations to create relevant, effective and engaging experiences with their customers and prospects through social, digital, and traditional marketing channels. Alterian’s Customer Engagement solutions are focused in four main areas: Social Media, Web Content Management, Email, and Campaign Management & Analytics.

Alterian technology is utilised either to address a specific marketing challenge or as part of an integrated marketing platform, with analytics and customer engagement with the individual at the heart of everything. Working alongside a rich ecosystem of partners, Alterian delivers its software as a service or on premise. For more information about Alterian visit or the Alterian blog at

Alterian partners collaboratively in Emerging Markets to enable companies to benefit from the opportunities our solutions provide.

About BaaS

BaaS is a business intelligence specialized company operating in Greece. BaaS solutions are focused on offering companies the best of breed from the Social Media Marketing, Business Intelligence and Data Visualization world. Offerings also include mobile intelligent solutions and people counting technologies for retail plus professional support services.

BaaS collaborates with the world leaders in these sectors, thus helping Greek companies to grow, thrive and feel secure.

For more information about BaaS visit

For more information, contact:

Jamie Foote
Bite Communications
+44 (0)20 8834 3402

Vicky Ryce

This press release was distributed by ResponseSource Press Release Wire on behalf of Alterian in the following categories: Consumer Technology, Business & Finance, Media & Marketing, Computing & Telecoms, for more information visit