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Munich – 24 May, 2011. hybris, a leading multichannel commerce software vendor, has today announced the new release of hybris B2B Commerce, its completely revised B2B multichannel commerce system designed to address the increasingly complex needs of B2B organizations. Benefitting from the best practices and experience found in its B2C market-leading solutions, hybris B2B Commerce is an enterprise-class multichannel commerce system which enables B2B organizations to manage multiple sales and communications channels on a single platform. It provides everything needed to deliver the ultimate B2B multichannel experience to drive revenue, reduce costs, increase customer service and gain competitive advantage.

Speaking about the new B2B Commerce solution, Ariel Lüdi, CEO of hybris, said, “Typically B2B products require a more involved sales cycle, with B2B organizations managing a com¬plex ecosystem of suppliers, distributors, and partners each often requiring different terms and contracts. Successful B2B commerce requires a solution that can handle this complexity of relationships and transactions. hybris B2B Commerce supports the most complex, global organizations, enabling organizations to manage all their channels, business models, markets and processes from a single platform.”

Successful B2B commerce requires a solution that can handle the complexity of B2B relationships, transactions and multiple existing systems that are involved. hybris B2B Commerce is built to support the integration with multiple back-office systems enabling seamless transactions while ensuring that B2B commerce operations address different types of B2B users with different needs. It is critical that B2B accounts have access to customized pricing and catalogs which streamlines the ordering process. hybris B2B Commerce solution integrates those B2B specific capabilities such as sales quotation, automatic replenishment, order approval and invoicing.

Further features of hybris B2B Commerce include:

- Reducing costs by streamlining business operations. Sales and account reps are most productive when they are focusing on closing deals and managing customer relationships. Account administration tasks are important but distract from core revenue and service activities. hybris B2B Commerce self-service account and order management capabilities enable customers to place orders any time and from anywhere for delivery to or collection from any branch in addition to viewing and managing their B2B account and related cost centres and budgets - reducing the burden on sales and account reps.

- Increase revenue by capturing new customer segments and market op¬portunities. In today’s competitive B2B climate, the ability to adopt new business models is critical for capturing and preserving competitive advantage. Manufacturers and wholesalers, for example, are increasingly looking to develop direct sales channels to engage directly with their end cus¬tomers, better understand user habits, and improve marketing. Speed and effectiveness are critical, requiring a highly flexible and adaptable platform. The agile hybris B2B Commerce application provides the flexibility to create new business models – such as B2C, B2B2B or B2B2C through market places and white labelling – with fast time to market to beat competitive pressures and grow revenue. This enables organizations to integrate their channel partners, and to manage an extended ecosystem of suppliers and distributors – all from a single platform – and engage with new customers in new ways.

- Increase Conversion by Benefiting from B2C Best Practices. In addition to this intricate ecosystem, B2B customers are increasingly demanding their vendors deliver a B2C-class user experience. Successful B2C-style merchandising can improve conversion rates and increase average order volume through cross-selling, up-selling, and offering bundles and special promotions. Offering a B2C-class user experience enables customers to find what they need quickly and place their orders easily. Obstacles in the process can result in lower overall order size and higher aban¬donment rates. hybris understands this and with hybris B2B Commerce brings that user experience to B2B organizations.

- Represent complex and specialized products accurately and effectively. As B2B products can be complex and highly specialized, it can be challenging to accurately and effectively represent them across a wide range of channels, all with different display capabilities. hybris enables organizations to successfully sell across channels by offering consistent, comprehensi¬ve product information. Adding rich content such as videos and images to catalogue data allows them to display product information, offering high-resolution presentation of all facets of a complex “virtual” product. Enriching product information with user-generated content such as rating and reviews can influence customers’ impression of the product to encourage and even accelerate purchase.

“The explosion of smart phones, mobile devices, websites, and other similar technologies has created a countless number of touch points,” explained Lüdi. “When these various touch points aren’t “aware” of each other, the customer experience can be disjointed, which can hurt the relationship. hybris B2B Commerce provides organizations with true B2B multichannel capabilities, enabling them to offer an integrated, holistic customer experience across all channels. Depending on a B2B organization’s needs, we help them to either focus on one channel first (typically online), or to adopt multiple channels (online, mobile, point of sale and call center) while shifting their commerce strat¬egy to multichannel and cross-channel,” he concluded.

hybris B2B Commerce is available immediately, for further details please visit:

About hybris

hybris is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialization and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the U.S., UK, Netherlands, Switzerland, Austria, France, Italy and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the U.S. It has over 240 customers worldwide running more than 2,000 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat and Kaiser+Kraft.

For further information please contact:

Julie Kirby or James Cooper
Ascendant Communications
Tel: +44 (0) 7956 955625
E-mail: /


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