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Patenting your ideas is important – but it’s crucial to protect them with proper insurance too. La Playa’s Matthew Clark celebrates the arrival of a new insurance product that’s made for SMEs.

Intellectual Property is arguably your most important asset – but could you actually afford to defend a patent? An average patent law suit in the United Kingdom can easily exceed £250,000 (per side).

Much has been written about the importance of patents to support the growth of the knowledge economy. Yet patent owners receive no government or patent office help when faced with having to enforce their patent rights if they are infringed or if their validity or ownership is challenged. Who would you turn to for help in defending your rights? This is particularly an issue for SMEs, many of whom would be forced to “roll over” rather than pay the legal costs to defend their intellectual property.

You wouldn't hesitate to insure office contents and other assets - so why leave your patents unprotected? Without insurance, the financial burden of a patent infringement case can be tremendous -crippling for start-ups and smaller businesses. But with the right insurance policy in place, you have the financial muscle to defend yourself – and merely having the insurance is itself a powerful deterrent to any potential infringer.

Intellectual Property insurance has long been available to large companies – but at a price; smaller firms have struggled to find affordable cover. Cambridge and London based insurance specialist La Playa has teamed up with leading global IP insurer SAMIAN Underwriting Agency, to provide PatentEnforcerTM - a cost effective insurance solution to protect the fruits of your invention with the financial means to enforce your patent rights. PatentEnforcerTM is specifically designed for the SME market, with sensible levels of protection at reasonable prices, and the cover allows you to pursue infringers of your intellectual property.

More information and online quotations for Intellectual Property Insurance are available online.

Press information and photographs: Arianne Rosmolen, Marketing & Administration Assistant
Tel: (01223) 200668 email:

Notes for editors:

Contact details:
Matthew Clark, Director: Science & Technology T: 01223 200667 E:
Arianne Rosmolen, Marketing & Admin Asst T: (01223) 200668 E:


Established in 1999, La Playa is an award-winning independent broker supporting science and technology companies with practical, jargon-free insurance advice.

● Exceptional personal service
● Tailor-made insurance & risk control programmes
● Valuable due diligence services for entrepreneurs & investors
● Your advocate during claims
● Simple set-up with electronic administration

This press release was distributed by ResponseSource Press Release Wire on behalf of La Playa: Insurance with Intelligence in the following categories: Business & Finance, Medical & Pharmaceutical, Manufacturing, Engineering & Energy, Computing & Telecoms, for more information visit