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It will be the only recognized qualification for email

As the IDM Award in Email Marketing enters its second year, the Institute of Direct and Digital Marketing is pleased to announce that Communicator Corp ( is to be the new qualification sponsor.

As a leader in enterprise email management, Communicator Corp’s commitment to best practice email marketing perfectly complements the IDM’s mission to provide the very best and most up-to-date professional development and training for marketers in the direct and digital space.

IDM Marketing Director, Lisa Turner comments:
“Despite the fragmentation of digital communications, the explosion of social media channels and of continued increases in the volume of email sent by organisations, email marketing continues to prove its effectiveness - and value - in today’s successful marketing programmes. With more challenging trends on the way – “intelligent inboxes” for one, it’s never been more important for marketers to be using the very best practice techniques to ensure their messages are not only received, but welcomed by customers. We’re thrilled to have the support of Communicator Corp at such an exciting time. Their expertise will contribute significantly to the programme.”

James Bunting Director of Research and Strategy at Communicator Corp believes that the new qualification will become a major industry quality standard. In his view:
“Ensuring consistently high quality standards in email-management and marketing is paramount both at Communicator Corp and throughout our top-brand client base. From our viewpoint, though, we know that the delivery of high value email is ultimately dependent upon the skills, training and attitudes of the people responsible for delivering it.

“Thus we are delighted that the IDM has taken the lead in creating this scheme. It will be the only recognized qualification for email in the UK and therefore should rapidly become a best-practice standard for recruiters and employers alike. We are also delighted to have the opportunity to work closely with the IDM on the course content and to share our considerable expertise in and experience of the market.”

Organisations that have put forward employees to become IDM professionally-qualified email marketers include:, the Carphone Warehouse, Marks and Spencer, E.ON UK, Waitrose, The Rocco Forte Collection and ASDA.

The IDM Award in Email Marketing involves 75 hours of study time, consisting of three days face-to-face training from four leading email marketing practitioners, one independent assignment and one 3-hour exam. For full details of the syllabus, tutors and to read student feedback, visit


Note to editors
For more information on the IDM please contact Juliet Hilditch on 020 8614 0229 or email

For more information on Communicator Corp please contact Leigh Richards on 07758 372527 / 0844 561 7586 or email

About Communicator Corp (

Communicator Corp is a leading global enterprise email management company, providing technology based solutions, strategy and expertise for email communications.
Enterprise email management is a solution for all one to one and one to many communications. Delivering proven cost savings and increased revenues from email marketing to transactional and service messaging.
We offer exceptional service, expertise and industry defining technology to a wide range of clients across diverse sectors.
Communicator Corp enables clients to manage sophisticated, targeted and relevant communications through the intuitive email and mobile communications platform Communicator®.
Our technology and consultancy have consistently set the agenda for the future of email, mobile and other digital communication channels. This has cemented our position as an industry leader and our Consultants and Specialists continue to define industry best practice.
Through our expert consultancy and innovative technology we have developed a strong client base that spans the globe. We currently work with circa 250 clients to deliver digital communications to over 178 countries and in excess of 30 languages which return revenue for our clients in excess of £100 million each year.
Communicator Corp can be contacted on +44 (0) 8448708971.

About the IDM
The IDM is Europe's leading training and qualifications provider for direct and digital marketers. It assists the lifetime professional development of marketing practitioners - from before they enter the profession (via the IDM Education Programme) and at every career stage afterwards. The Institute provides over 40 different marketing training courses and is the awarding body for 7 professional marketing qualifications in order to help professionals develop the essential skills for today's accountable marketing. It also runs world-class thought-leading conferences as well as a series of knowledge and networking events. The IDM is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity.
To find out more about each of the IDM’s areas of activity, visit the following:
IDM Training:
IDM Qualifications:
IDM Education programme:
IDM Events:
IDM Membership:

This press release was distributed by ResponseSource Press Release Wire on behalf of Communicator Corp in the following categories: Business & Finance, Education & Human Resources, Media & Marketing, Manufacturing, Engineering & Energy, Computing & Telecoms, for more information visit