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Langley Castle, Northumberland, offers reward of up to £11,000 to find the ‘Wanted Knights of Langley.’

To celebrate 25 year as a hotel, Langley Castle will place five “Langley Knights” around Britain in public parks, each assigned a unique code. There is a £1000 reward for the first to find each knight, with a bonus for finding more than one. You are encouraged to organize a team of your friends and family from throughout the country to help you and share in the reward.
Three of the knights will be “real knights” that you will find and meet in the actual parks to get their code number. Two of the knights will be “cyber knights,” that is photos that you must find on Google Maps or Google Earth to determine their code number.

Teams can register on-line starting from Wednesday 25th May and the competition will start on Saturday, 2 July, at 9am when photos of all the knights will be released, and continue until all the knights are found or Monday, 4 July at 9pm.

Teams will be encouraged to use social media to recruit team members to find a knight quicker than opposing teams. Clues will be fed through our social media network after each day if knights remain unfound. We encourage charities and their members to also take part, there are over 16,000 registered charities in the UK.
The person who first finds a knight receives £1000, the person who recruited him receives £500, etc. (See attached diagram to illustrate the default reward process – teams are allowed to select alternative reward schemes, such as donating some or all the funds to a charity.)

The purpose of this competition is to celebrate the 25th anniversary of Langley Castle being opened as a hotel, most recently winning the gold award for “Best Small Hotel in the North” and winning the silver award in the national “Best Small Hotel in England,” and the opening of the new Langley Crystal Pavilion.

The castle will be celebrating these events on 6th July 2011 at Langley. At that time, we will announce the winning teams of this “Find the Langley Knights” competition and present them with their prize.

Ready to get started? You can register yourself and your team either via www.LangleyCastle.com or directly at www.LangleyKnights.com (answers to many of your questions can also be found there.)

Editor’s Notes:

Please contact megan@crimsonedge.co.uk or su@crimsonedge.co.uk or call 0131 311 7050

General manager, Anton Phillips, will be happy to discuss further details on (01434)688888 or by contacting him on manager@langleycastle.com or for answers to questions about this competition, you can email directly to LangleyKnightsInfo@LangleyCastle.com

Langley Castle Hotel, Langley on Tyne, Hexham NE47 5LU www.langleycastle.com

The concept being used is similar to one used two years ago by DARPA (the US government agency that sponsored research leading to the Internet and other technologies). In that experiment:

- 10 red weather balloons were tethered over 10 locations scattered across the USA
- the first team to determine the location of all 10 balloons won a prize.
The goal of the DARPA research was to test uses of “social networking.” The winner was a team based at MIT, who determined all 10 locations within 9 hours. A key to their success was the use of an incentive scheme for recruiting members through social media (Facebook / Twitter etc.) In the DARPA experiment, over 4,000 teams were created and a network of 350,000 participants (about 0.1% of the US population) was formed.




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