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You are using an outdated browser. Please upgrade your browser. fashion brand chooses hybris solutions as foundation for expanding multichannel revenues and international expansion...

London – 31 May, 2011. hybris, a global leader in multichannel commerce solutions, has today announced that it has won the contract to provide Mulberry (, the iconic British fashion brand, with three core elements of the hybris Multichannel Suite – hybris B2C Commerce, hybris Mobile and hybris Web Content Management – to underpin its extensive e-commerce and international expansion plans.

Mulberry has, to date, been using a bespoke software solution to support online sales, however, with the rapid expansion of its brand across the globe, Mulberry has been keen to select a new multichannel platform that would be fully scalable, and would allow it to maximize revenues and support new business opportunities. The company extensively reviewed a range of commerce platforms available on the market over the last year before selecting hybris.

Commenting, Charlotte O’Sullivan, Head of Online at Mulberry said: “We were looking for a platform that could offer us scalability and flexibility, coupled with a strong multi-channel offer, best-in-class functionality and a clear roadmap of platform innovation.”

Within the hybris Multichannel Suite, hybris B2C Commerce enables businesses to optimise every interaction with their customers on a global scale. The Mobile solution enables e-commerce retailers to create mobile online experience for customers, from building mobile-friendly websites to mobile-specific applications. Hybris Web Content Management will intuitively allow Mulberry to present its brand consistently and efficiently administer and publish content across all its channels – improving the customer experience and boosting sales.

Speaking about the new contract, Ariel Lüdi, CEO of hybris, said: “We have worked with many leading brands and are delighted to have Mulberry join our customer community. We are very pleased that they have selected three of our core solutions to help them form a strong, stable and highly creative cornerstone to their rapidly expanding multichannel operation.”

About Mulberry

Inspired by the cool of the city and the craft of the countryside, Mulberry is proud of its fashion
duality. Established in the 1970s in rural Somerset, the company produces luxury leather goods and ready-to-wear clothes that are presenting twice-yearly as part of the Fashion Week schedule. The brand is proud to have been producing luxury products of the highest quality for forty years, and because of this history Mulberry’s name is now recognised around the world as synonymous with heritage and craftsmanship as well as with high-fashion trends and style.

About hybris

(, hybris is a global leader in multichannel commerce software. Its clear vision about the need for consistency, co-ordination and personalisation of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialisation and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way.

Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the U.S., UK, Netherlands, Switzerland, Austria, Italy, France and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 240 customers worldwide running more than 2,000 websites "powered by hybris". Customers are local and global brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat and Kaiser+Kraft.

For further information please contact:

James Cooper or Julie Kirby
Ascendant Communications
Tel: +44 (0) 208 334 8041
E-mail: /


This press release was distributed by ResponseSource Press Release Wire on behalf of Ascendant Communications in the following categories: Consumer Technology, Business & Finance, Computing & Telecoms, for more information visit