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Plans are afoot to open a brand new, state of the art, International Wine Cultural Centre in Bordeaux City Centre. Designed by Parisian architect X-TU (http://www.x-tu.com/) and London based museum and exhibition design agency, Casson Mann Limited (http://www.cassonmann.co.uk/), the new visitor attraction will sit on the banks of the River Garonne when it opens in 2014.

In harmony with the gushing river, the building's curved design is reminiscent of wine flowing through stemmed glasses and also draws comparisons to a decanter. Environmentally sound, the structure will be built of wood and built of wood and glass, themselves materials used in wine.

The city of Bordeaux is inextricably linked to its wine. With prestigious terroirs and famous châteaux, as well as négociants, oenologists and winegrowers with centuries of tradition behind them, Bordeaux has spread the science and love of wine around the world. The region's wine roads have been travelled by connoisseurs from every continent, Bordeaux’s listing as a UNESCO World Heritage Site recognises the city’s historic unity, and celebrations such as the Bordeaux Fête le Vin prove that this wine region knows how to have fun. Bordeaux is truly a cultural capital of wine.

But in the past the city has lacked an emblematic location to reflect this reality. Now Alain Juppé, Mayor of Bordeaux and Minister of Foreign Affairs in France, supported by the wine industry, is working towards creating this new visitor attraction.

Ambitious, surprising and innovative, the future Wine Cultural Centre will be a major facility of international stature. Designed to offer visitors an entertaining voyage of discovery, the centre will include exhibitions on the regions of Bordeaux, the great terroirs of Bordeaux, as well as the history, lifestyle in modern society and much more.

When the futuristic Centre opens in 2014, 400,000 visitors are expected to pass through its doors each year.

http://www.centreculturelduvin.com/en/index.php
A full press dossier, in French, is available upon request.

Notes to Editors:

Facts and figures

• €46M: project’s cost (including construction work, equipment etc)
• 10 000 m²: Net area
• 400 000: number of visitors expected each year
• End 2014: opening to the public
• €40m: value to the Aquitaine economy
• 750: number of jobs generated in Aquitaine

Getting to Bordeaux

The following airlines fly direct to Bordeaux: FlyBe (operates a limited, seasonal summer service during July and August from Edinburgh, Belfast, Manchester and Southampton), easyJet (Luton and Gatwick as well as a limited, seasonal service during the summer months from Bristol and Liverpool), British Airways (from London Gatwick) and Ryanair (from Cork and Edinburgh).

Once in Bordeaux, why not visit the Bar à Vin, situated below the Wine School (Ecole du Vin). Sample new wines, receive advice on an appellation or a vintage, or simply enjoy a glass of Bordeaux in a wonderful setting dedicated to Bacchus: the Bar à Vin is the place to go. The entire Bordeaux range - reds, dry and sweet whites, rosés, clairets and sparkling wines - can be sampled in surroundings designed to take you on a voyage of discovery through the wine appellations of Bordeaux. http://baravin.bordeaux.com/

For further details, please contact Natasha Claxton at R&R Teamwork, telephone 020 7384 1333, email natasha@randr.co.uk
27 May 2011
www.bordeaux.com and www.goodfoodwouldchoosebordeaux.com

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