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Dr Hilary Jones at the Tobacco Amnesty

Electronic cigarettes are another alternative for people who want to avoid the known carcinogenic effects and other by-products of smoking tobacco

A ‘Tobacco Amnesty’ supported by TV doctor Hilary Jones saw hundreds of smokers ditch their old cigarettes in favour of healthier E-Lites electronic cigarettes.

The pioneering initiative took place on World No Tobacco Day and gave commuters at Liverpool Street Station in London a chance to try smoking without tobacco or tar by binning their old cigarettes in exchange for one of E-Lites’ revolutionary new disposable electronic cigarettes E-Lites replicate the experience of smoking with a realistic-looking device that turns a pure nicotine solution into a vapour that is inhaled like a cigarette.

E-Lites director Adrian Everett said: “The response on the day was astounding and far beyond our best expectations. People were fascinated to find that there’s now a credible alternative to real cigarettes that is healthier, cheaper and unrestricted for use in public places. The interest in our Tobacco Amnesty proves beyond doubt that smokers who are struggling to stop, or simply don’t want to quit, are open to new ideas, and just as VHS videotapes have been overtaken by DVDs and digital downloads, we believe E-Lites will render cigarettes outdated before too long.”

Hilary Jones, who was at Tobacco Amnesty to offer advice and encourage smokers to take part, said: "As a GP, I'm more aware than most of the detrimental health effects of smoking tobacco. I see the short-term and long-term effects and have lost far too many patients needlessly through chronic lung disease and heart disease caused by smoking. I've seen the disabilities caused by amputations as a result of circulatory problems, again caused by smoking. Of course, we have NHS smoking cessation clinics, nicotine replacement therapy and various forms of medication available on prescription.

“Electronic cigarettes are another alternative for people who want to avoid the known carcinogenic effects and other by-products of smoking tobacco. I understand the addictive power of smoking and there are some people who like the hand-to-mouth habit and the inhalation of nicotine. If they can't quit completely, then this is a healthier option."

Notes to Editors:

Attached low-resolution images show Dr Hilary Jones at the Tobacco Amnesty. To receive high-resolution versions or additional images by email, please contact as below.

E-Lites (www.e-lites.co.uk) was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.
Its latest range of new-generation E-Lites includes the disposable device that will be handed out at the Tobacco Amnesty. The product provides the equivalent of 40 cigarettes and is priced at £9.99.

These are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

For more information or high-resolution images please contact:

Nick Henderson or Richard McCann
Friday’s Media Group, 18 Soho Square, London, W1D 3QL
Telephone: 0845 500 1140
nickh@fridays-group.co.uk or richardm@fridays-group.co.uk

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