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Honeywell uses international addressing

Postcode Anywhere’s international addressing product is unbelievable. I rave about it all the time.

Worcester, UK – 07 June 2011 – Gas detection equipment firm BW Technologies, by Honeywell, says maintaining accurate address data from across the globe is “crucial” for international business.

The company uses international address auto-fill and validation from Postcode Anywhere, installed within Salesforce CRM, to maintain contact data accuracy from across the globe.

CRM Coordinator Donald Edwards said: “BW Technologies has a diverse customer reach, with over 80 field sales managers in a wide range of geographical territories. We needed data that would be consistently effective across a range of international territories with differing address formats.

“As users of Salesforce CRM, we initially chose Postcode Anywhere to meet these needs because it was listed on’s AppExchange. We also required a sophisticated customisation to assign our field sales representatives to a specific enquiry. By using geographic coordinates, Postcode Anywhere’s developers built and integrated an intuitive solution directly into our CRM application, which sends the correct sales enquiry to the relevant operative. Now, prospects are handled quickly and efficiently and are tracked throughout the entire enquiry to conversion process.

“We have confidence in the integrity of the data we receive, which is really important to us. There are 240 countries in the world and we have a market presence in nearly all of them. With over 120 different address formats and 6,000 languages, not having to manage and update our data amounts to huge savings in resources.

“Our sales personnel can respond immediately to new leads, with the potential to increase enquiry-to-conversion ratios. It also means that our CRM is populated with completely accurate data which is an extremely valuable asset.

“Postcode Anywhere has always offered free support. But the great thing about it is we never need it. The job they do in the beginning is just so good. Our sales managers save a lot of time at the front and back end of our CRM system. Postcode Anywhere’s international addressing product is unbelievable. I rave about it all the time. And I’m not joking, it’s perfectly true!”

Postcode Anywhere’s managing director Guy Mucklow said: “Capturing and maintaining accurate address details is a lot more difficult for companies operating internationally than for those operating solely in one country. All of the problems and inconsistencies inherent to one address dataset, one language, and one culture, become multiplied to an unworkable degree with several address formats and many countries.

“Postcode Anywhere’s international offering solves all of these problems in one piece of software, under one simple licence, to enable international businesses to cut costs, improve efficiency, and take advantage of all of the benefits of clean address data, worldwide.”

BW Technologies has sales offices around the world, including the United States, Europe, the Middle East and Australia. British Petroleum, Shell, Paris Fire Brigade and the US Coastguard are just a few of the emergency service providers that save hundreds of lives by using BW’s technically advanced equipment.

For more information about Postcode Anywhere’s range of contact data software, including international address management for ecommerce and on the Salesforce AppExchange, please visit


Media contact for Postcode Anywhere
Jim Williams – PR Manager, Postcode Anywhere
+44 (0) 1905 888 562

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About Postcode Anywhere

Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning, customer profiling and bank account validation. It is now the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF®) and the market leader for online address auto-fill. A multi-award-winning organisation, it has also appeared in Deloitte’s European fast-growth technology company list for three years running. For more information about Postcode Anywhere, please visit

Recent Awards and Recognition for Postcode Anywhere

• Deloitte Technology Fast 500 EMEA 2008/9, 2009/10 & 2010/11
• Red Herring Top 100 Europe - 2010
• Best Small IT Supplier of the Year - UK IT Industry Awards (finalist) – 2009
• Dell Small Business Excellence Award (UK finalist) – 2009
• Small-Medium Sized Business of the Year (regional finalist) - National Business Awards 2009
• Orange Best Use of Technology (Midlands) - 2008 National Business Awards
• Growth Business of the Year - Chamber Awards 2008
• Small Business of the Year - Chamber Awards 2008
• Customer Service Team of the Year (finalist) - National Customer Services Awards 2008

This press release was distributed by ResponseSource Press Release Wire on behalf of PCA Predict (Formerly Postcode Anywhere) in the following categories: Business & Finance, Media & Marketing, Public Sector, Third Sector & Legal, Computing & Telecoms, Transport & Logistics, for more information visit