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World leader in customer flow management (CFM), Qmatic has called in its first UK PR agency as it evolves from a vendor of virtual queuing, linear queuing and barrier solutions to delivering enterprise innovation through the use of proprietary software and hardware.

The Company has handed tech specialist Proud PR a retained brief to build the brand in the UK retail, retail finance and public sectors with media, social media and analyst relations. Proud will also work on an integrated customer reference programme to leverage a time-served portfolio of Qmatic clients that includes John Lewis, Marks & Spencer, Top Shop and Waitrose.

David Anahory who joined Qmatic as UK CEO in 2010 has initiated the new UK go-to-market strategy. He explained, “Operational efficiency and enhanced customer service should be the concern of any organisation, but the impact of CFM will support continued economic growth. Empirical evidence from the retailers, banks, hospitals and public service centres that have CFM at the heart of the operation, demonstrates that short term sales and productivity can increase by up to 30 per cent and costs can decrease by up to 30 per cent.”

Natalie Sutton, Director at Proud PR added, “CFM is all about managing the flow of customers and their experiences from their initial contact with your company, through to service delivery. It also includes capturing their opinion after they have received the service. Today, Qmatic has 51,800 systems installed worldwide, with the result that more than a quarter of the world's population passes through its systems.”

For more information about how Qmatic, delivers service improvements and operational efficiencies via CFM, visit or call +44 (0) 845 1230 200.


About Proud PR

Proud PR’s ethos is to offer clients hard work and high-value PR services through a team of time-served consultants only; at a modest price point. It has specialist expertise within the technology sector, but also regularly works on general business-to-business and consumer campaigns. The team works with clients such as Clarity Resourcing, Dimension Data, Global Crossing, hybris software, IBM Coremetrics, M2 and Triometric.

Proud PR is based at The Old Hop Kiln, Long Garden Walk, Farnham, Surrey GU9 7HX. Tel: +44(0) 1276 679570. Web: camp

Press contact:
Natalie Sutton
+44 (0) 7768 026197

This press release was distributed by ResponseSource Press Release Wire on behalf of Proud PR in the following categories: Media & Marketing, for more information visit