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Aprimo, a leading global provider of marketing software and services, is excited to announce the addition of Lloyds Banking Group to its portfolio of financial services clients.

“Following a comprehensive review of leading suppliers Lloyds Banking Group chose Aprimo Marketing Studio for its capability to support the requirements for a group-wide delivery of marketing activities in both an efficient and a compliant way.” Joe Clift, Customer & Brand Marketing Director, Lloyds Banking Group.

Aprimo’s integrated solution is proven to improve and optimise marketing operational performance, and customers who use Aprimo Marketing Studio have reported:

• standardised marketing processes which have led to significant improvements in the accuracy of marketing collateral and hence ensuring compliance with FSA regulations,
• a 30% reduction in the number of rejected marketing documents due to inaccuracies,
• time savings of up to 80% when reviewing and approving marketing material,
• cost reductions in the thousands of pounds with respect to the storage and retrieval of marketing assets,
• as well as a reduced time to market and increased marketing effectiveness, yielding an increase in sales and profits.

Aprimo Marketing Studio

Many organisations, particularly in the financial services sector, have deployed Aprimo Marketing Studio to help them integrate the various marketing processes and automate marketing operations—a key ingredient for delivering measurable results and keeping track of marketing projects and budgets.

The Aprimo solution provides marketers with the tools to enable proper control of budget and planning, and helps organisations successfully track expenditures. Managing workflow and processes from a central location allows for marketing and legal compliance as well as greater collaboration among knowledge workers and, by integrating a marketing calendar, multi-channel campaigns are well-coordinated. The end product is an optimised marketing operation that can deliver sophisticated on-budget, on-time campaigns to which customers will respond.

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About Aprimo:

Aprimo is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. The company’s integrated marketing software, AprimoMarketingStudio® forB2C and AprimoMarketingStudio® forB2B, enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide

In January 2011 Aprimo was acquired by Teradata, the world's leader in data warehousing and integrated marketing management through its database software, enterprise data warehousing, data warehouse appliances, and enterprise analytics.

For more information call 0118 9779 700 or visit

Aprimo Clients:

Over one hundred thousand marketers have chosen Aprimo to revolutionise their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies.

Aprimo clients: Aviva, Bank of America, E-ON, Merrill Lynch, Pearson Education, QAD, Standard Life, Wal-Mart, and Warner Bros (Time Warner).

Media Contacts Aprimo:

Conny Lutz
Marketing Manager, Aprimo UKI
+44 (0)118 9779 700 ext. 5705
Twitter: @aprimo_uk

Sarah Leatherbarrow
PR Consultant, Cyance
+44 (0)7900 887987

This press release was distributed by ResponseSource Press Release Wire on behalf of Aprimo in the following categories: Business & Finance, Media & Marketing, for more information visit