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E-lites

What do celebrity dads Johnny Depp, Brad Pitt and Richard Hammond have in common? The answer is they are all fans of electronic cigarettes.

So if your dad is one of the millions of British men who smoke, you could encourage him to follow their example by giving E-Lites electronic cigarettes on Father’s Day.

As a healthier, cheaper and unrestricted alternative to conventional cigarettes, E-Lites are rapidly growing in popularity and are set to be a surprise hit on 19th June.

E-Lites starter packs (available from www.e-lites.co.uk) make an affordable gift, priced from £25.99 for the equivalent of 80 cigarettes, or £39.99 for a tough-case kit that provides the equivalent of 200 cigarettes.

E-Lites replicate the experience of smoking with a realistic-looking device that turns a pure nicotine solution into a vapour that is inhaled like a cigarette. Free of tar, tobacco and the hundreds of chemicals found in conventional cigarettes, E-Lites do not produce any strong smoke odour and are more convenient for everyday use.

E-Lites director Adrian Everett said: “A large proportion of E-Lites buyers are men who want to limit the harmful effects of smoking without giving up completely. Their desire to lead a longer and healthier life and keep their children away from nasty tobacco smoke, are important to them. In addition, the money they save could go towards a family holiday, for example. We’ve estimated that someone who smokes 20 cigarettes a day could save £162 per month by switching to E-Lites, which would cost around £48 per month instead of £210 per month. In these difficult economic times, it’s yet another compelling reason to make the change.”

TV doctor Hilary Jones recently attended a ‘Tobacco Amnesty’ in London organised by E-Lites to mark World No Tobacco Day on 31st May. He said: “Electronic cigarettes are another alternative for people who want to avoid the known carcinogenic effects and other by-products of smoking tobacco. I understand the addictive power of smoking and there are some people who like the hand-to-mouth habit and the inhalation of nicotine. If they can't quit completely, then this is a healthier option."

Notes to Editors
A wide range of high-resolution Jpeg images and product samples are available on request.

E-Lites (www.e-lites.co.uk) was established in the UK in 2007 and is already a leader in its field, producing some of the most advanced electronic cigarettes on the market. The company is expanding nationally and internationally as demand grows for its innovative products.
These are the result of extensive UK research and development. The evolution of E-Lites has been supported by significant investment in design and testing to ensure its electronic smoking devices are made to the highest standards and deliver the most authentic and luxurious smoking sensation possible. The company’s manufacturing facility uses the latest state of the art micro-electronic technology, ensuring E-Lites set the standard within the electronic smoking industry. E-Lites are globally patented, internationally trademarked, and are backed by an international parts replacement guarantee.

Michael Ryan, one of the founding directors of E-Lites, is also chairman of the Electronic Cigarette Industry Trade Association (ECITA), a representative body which provides advice, guidelines and support to members, as well as working to ensure the correct regulatory framework is applied to such products. For more information, visit www.ecita.org.uk

For more information or high-resolution images please contact:
Nick Henderson or Richard McCann
Friday’s Media Group, 18 Soho Square, London, W1D 3QL
Telephone: 0845 500 1140
nickh@fridays-group.co.uk or richardm@fridays-group.co.uk


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