everything from door drops to banners plus a range of point of sale and sampling materials
The Purple Agency, part of Adare, has launched a major new global promotional push for Ovaltine. The campaign, which promotes a new formula of the popular drink, features everything from door drops to banners plus a range of point of sale and sampling materials. It will be rolled out across Southern Europe, the Middle East, Africa, the Caribbean, and Latin and South America.
Says Nicola Adams, account manager, at The Purple Agency, “Our brief was to deliver a global creative idea which could be translated across multiple point of sale and experiential marketing elements in many very different local market formats. What we’ve developed does just that, enabling Ovaltine to promote its key brand strengths, but in ways which will work effectively in each of the chosen local markets.”
Commenting for Twinings Ovaltine, Marcel Aerts, Ovaltine regional marketing manager, says: “With our ‘tastiest ever’ formula to promote, our goal was to engage both new younger consumers and inform existing buyers of the product of the irresistible taste of the new Ovaltine formula. The Purple campaign builds brand visibility across a range of formats and activation mechanics to drive trial and awareness, keeping the Ovaltine brand front of mind across our geographically and culturally diverse international markets.”
Notes to Editors:
An illustration of the Ovaltine work is available on request.
The Purple Agency is an integrated marketing agency providing data driven, multi-channel communications to leading global brands. It operates in a range of industry sectors including financial services, IT, sports, pharmaceuticals, leisure and retail. Current clients include Aga Fired Earth, White Stuff, Silverspoon, Whitbread, Pfizer, Flight Centre, BAA, Moneygram International, MSD, UK Sport, and IBM. The Purple Agency is part of Adare, a £135 million turnover business which operates in 30 locations across the UK and Europe.
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