Travelex and TripAdvisor announce strategic partnership
โข Travel industry giants team up to offer consumers best price currency
โข Travelex named first travel money provider to partner with worldโs largest travel site
Travel industry giants Travelex and TripAdvisor have today announced a partnership deal that will provide holidaymakers with real time real time currency rates and information on the TripAdvisor website. Up to 40 million people annually are expected to benefit from the deal as they research holidays on the site in what is the first time the TripAdvisor has partnered with a travel money provider to provide live web content.
Launching in June, the campaign will comprise of a series of tailored digital advertisements as well as Travelexโs currency converter widget placed strategically throughout โBefore You Goโ sections of the site, automatically updated with relevant rates and currencies. It will also mark a media first - the first time TripAdvisorยฎ has hard coded a third partyโs widget functionality.
Julian Neal, Global e-Commerce and Marketing Director, Travelex Currency Services says โTravelex is delighted to join with TripAdvisor to provide its users with timely and relevant information to aid them in preparing for the holidays. As the only truly global currency specialist, we see this as an important strategic partnership, with the worldโs largest travel site.
โThe fees associated with using debit and credit cards abroad are becoming increasingly expensive and there are so many hidden costs, travellers simply donโt know what they will be paying. Organising currency ahead of your trip is the best way to get the best overall value from your holiday and removes the stresses associated with getting cash at the destination.
โInvariably the best currency rates are found online and further, Travelex customers in both the UK and US have the assurance of our Online Price Promise and the ability to take care of all their travel money needs in what is a one-stop shop,โ he said.
Kevin Clapson, TripAdvisorโs head of UK sales, comments, โAs the worldโs largest travel site we aim to provide travellers with everything they need to plan the perfect trip. Partnering with Travelex means travellers can now quickly and easily view real time currency rates and information on the TripAdvisor site while planning the rest of their trip.โ
The announcement comes as Travelex looks to increase its focus on digital across its global estate.
Neal added: โThere is massive potential in working with an iconic and trusted brand like TripAdvisor, when we prove the model works and that customers are responding, we can roll it out globally to our other markets.
โDigital is an area of increasing importance for our business as consumers spend more time online researching and booking their travel. Weโre continuing to invest in our core digital activities, increasing investment in eCRM an upweighting our affiliate programme.โ
The Travelex campaign will go live on TripAdvisor from 7 June in the US and 20 June in the UK.
Travelex is the world's largest foreign exchange specialist with almost 800 retail branches in 30 countries, at key airport, seaport, rail and tourist locations. Over 40% of travellers - 1.7 billion passengers a year - pass through airports where Travelex operates including the major gateways at Amsterdam, Beijing, Frankfurt, Hong Kong, London, Mumbai, New York, Paris, Rome, Sydney & Tokyo. Every hour, Travelex provides foreign currency to more than 2,000 customers.
ABOUT TRAVELEX CASH PASSPORT
In the UK Cash Passport is available in seven currencies including US Dollar, Euro and Pound Sterling, and offers a convenient and secure way to carry money abroad, make purchases or withdraw cash without incurring annoying overseas usage charges www.cashpassport.com. Cash Passport is issued subject to Terms and Conditions, please see online or in-store for further information.
Cash Passport is issued by R. Raphael and Sons plc, pursuant to license by MasterCard International. MasterCardยฎ and the MasterCardยฎ Brand Mark, are registered trademarks of MasterCard International Incorporated.
TripAdvisorยฎ is the worldโs largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.
TripAdvisorยฎ Media Group, operated by TripAdvisor LLC, attracts more than 50 million unique monthly visitors* across 18 popular travel brands**. TripAdvisor-branded sites make up the largest travel community in the world, with more than 40 million unique monthly visitors***, 20 million members, and over 40 million reviews and opinions. The sites operate in 27 countries worldwide****, including China under daodao.com. TripAdvisor also operates TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisorโs millions of monthly visitors. The division includes Business Listings, which allows hoteliers to connect directly to millions of researching travelers, and Vacation Rentals, which helps property managers and individual home owners list their properties and showcase hotel alternatives.
TripAdvisor Media Group websites have been recognized as top travel resources in 2010 by Condรฉ Nast Traveller, Good Housekeeping, TIME magazine and Travel + Leisure.
TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (NASDAQ: EXPE).
TripAdvisor, Travelersโ Choice and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
ยฉ2011 TripAdvisor LLC. All rights reserved.
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