Heathrow airport parking provider, Purple Parking, has seen a 400% increase in traffic from mobile devices in the last year and has launched its mobile commerce site this week, to service the demand.
The newly-launched mobile site enables customers to retrieve quotes and book airport parking through their mobiles, at 26 different airports in the UK. The site is optimised for eight different mobile devices including: the iPhone, Android, Blackberry, SymbianOS, Sony, Windows, Samsung and Nokia models.
The investment in mobile does not end there - Purple Parking is also looking at developing an app especially for its business clients, which would enable users to inform chauffeurs when they have arrived on their departure and when they have landed on their return. The app would replace phone calls with the push of a button.
The site is launched just as *TripAdvisor’s survey revealed last week, that almost a quarter of Britons have used a mobile device as part of their travel planning process, 75% use a mobile device when travelling and 39% have a travel app installed on their mobile device.
Oliver Inwards, Head of Online at Purple Parking, commented: "Our mobile traffic already accounts for 6% of our total website traffic and it is growing at a fast pace.
"Since last year the traffic has increased by 400% making it essential for us to have a site which is easy to use on any mobile device.
"We like stay at the forefront of our industry and are dedicated to making the booking process as easy and fast as possible for our customers; so we listened and responded to the demand by investing in mobile."
The majority of mobile traffic to www.purpleparking.com is from the iPhone (2.37%), followed by:
- the iPad - (2.01%)
- the Android - (0.58%)
- the iPod - (0.26%)
- the Blackberry - (0.12%)
- the SymbianOS - (0.04%)
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About Purple Parking:
Award winning Purple Parking, the UK's largest airport car parking operator and has specialised in airport car parking within the Business and Leisure travel market for over 20 years. The company offers services at 26 key airport car parks across the UK, including Heathrow Parking. Purple Parking is known for its excellent service and with its consistently competitive prices it is favoured by many.
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